Ford Motor Company (F), General Motors Company (GM) & Detroit’s Big Three

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It’s been a busy couple weeks for Detroit automakers Ford Motor Company (NYSE:F) and General Motors Company (NYSE:GM). Both beat estimates across the board on their first-quarter-earnings reports and gave investors hope that the losses in Europe could be subsiding. Both companies also reported sales figures for the month of April, and buried in the numbers is some great news. Let’s take a look at some details between sales and market share and see which automaker is gaining ground.

Sales and market share
Let’s start by using total sales year to date and compare it to last year’s. Out of the 20 top vehicles only eight had declines in sales from the previous year, while the rest had significant gains. Out of those eight models with sales declines, only two were domestic. Out of the 12 models with sales gains, eight were domestic. Here’s a glimpse at the biggest movers by percentage.

All graphs by author; data from The Wall Street Journal.

Ford Motor Company (NYSE:F)’s newer models have been a hit with critics and consumers alike and it’s starting to show with a nice surge in sales. The percentage change is nice to view, but it’s important to keep it in perspective with overall sales numbers. Toyota Motor Corporation (ADR) (NYSE:TM) Camry declined compared to last year but still out sells any model in its segment – and is third overall. Here’s a look at the 10 top vehicles in total year-to-date sales.

The two top spots go to the highly profitable F-Series and Silverado trucks – welcome news for investors. Ford also has the most models in the top 10 with three, followed by Toyota Motor Corporation (ADR) (NYSE:TM) and Honda Motor Co Ltd (ADR) (NYSE:HMC), each with two. If you’re a Ford investor, things are continuing to look bright this year with nice improvements over last year. With those numbers we should expect Ford Motor Company (NYSE:F) to take some market share – let’s take a look.

Ford Motor Company (NYSE:F) had the best jump in market share but still trails General Motors Company (NYSE:GM). Overall, Detroit’s Big Three each made improvements on market share versus last year, while Toyota Motor Corporation (ADR) (NYSE:TM) and Honda Motor Co Ltd (ADR) (NYSE:HMC) had slight declines. In fact, the Big Three are practically the only automakers to have any market share gains, as Nissan Motor Co., Ltd. (ADR) (OTCMKTS:NSANY), Mazda Motor Corporation (TYO:7261), and Kia Motors Corporation (KRX:000270) all posted losses while Hyundai Motor Co (KRX:005380) remained flat.

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