Ford Motor Company (F): Do Not Wait to Buy

Page 1 of 2

Ford Motor Company (NYSE:F)If you’ve spent some time trying to find the next undervalued stock with a bright future, chances are you’ve at least scratched the surface of Ford Motor Company (NYSE:F)‘s stock. There’s plenty to be excited about between its sales success with new models, growing economies of scale, and its plan for the future in China. In Motley Fool’s quest to help the world invest better, I think it’s time to put in perspective how big the opportunity in China really is. Not only that, I’ll give some insight on how much this could grow Ford Motor Company (NYSE:F) revenues.

Just how big?
Let’s look at the remaining potential of China’s automotive market using cars to people ratio. In Europe there is one car for every two people while in China the ratio is one car for every 20 people. Looking at the three major markets – Europe, U.S., and China – sales in 2012 reached just over 12 million, 14.5 million, and 19.3 million, respectively. From here on out China’s growth is substantially larger as the car to people ratio narrows. In 2020 sales are estimated to be around 15 million, 20 million, and 31 million, again respectively. So over the next seven years China is essentially creating a market the size of Europe. That’s a welcome notion for investors since the real Europe market is currently imploding.

Ford’s plan
This isn’t new information to automakers who are all racing to get their piece of China’s growing pie. Ford Motor Company (NYSE:F) is spending upwards of $5 billion in the region to meet its goal of doubling its market share from 3% to 6% by mid-decade. Last year Ford set a sales record in China topping 625,000 units sold – up 21% from 2011. Let’s assume Ford simply meets its 6% goal, and to be cautious we’ll say it even takes five years longer than expected. That would bring its 2020 sales in China to 1.86 million units – more than triple today’s levels. Ford plans to execute this with a slew of new models that have garnered much interest from Chinese consumers.

“Record 2012 sales highlight the positive response our customers have for our full portfolio of high-quality, safe, fuel-efficient and smart vehicles,” said John Lawler, chairman and CEO of Ford Motor Company (NYSE:F) China. “Their enthusiasm for Ford cars validates our aggressive plan to introduce 15 new vehicles, double production capacity, and double our China dealership network—all by 2015.” Here’s something I found very interesting.

China doesn’t want Chinese
Ford remains well behind rival General Motors Company (NYSE:GM) and Volkswagen market share in China. Of the 10 top-selling vehicles, four models are Volkswagen’s, three are General Motors Company (NYSE:GM)’s and only one is a Ford Motor Company (NYSE:F) – albeit the Focus is China’s most popular model. Ford has a chance to gain market share a little faster because Chinese consumers remain unimpressed with domestic brands and are avoiding a “Made in China” label. A study by Sanford Bernstein showed Chinese automakers market share declined to 26% in 2012.

Page 1 of 2
Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The Most Successful Reality TV Stars

Cheapest Cities to Visit in the US

Most Expensive Summer Camps

Most Expensive Animals in the World

Most Expensive Specialty Crops in the World

Movies That Took Ages to Make

The Longest Hollywood Films Ever Made

Most Expensive Concert Stages

The Richest Bands of all Time

10 Most Corrupt Countries 2013 List

10 Countries with the Highest Quality of Life Index

Most Expensive Mattresses in the World

5 Smallest Countries by Land Area

The Ultimate Heartbreak Songs

Richest Teenagers in the World

10 Most Haunted Places in America

10 Best Places to Retire in Florida East Coast

Top 10 Places to See Before You Die

Top 8 Countries in the World Where Justice Prevails

10 Richest States in America

15 Wealthiest Countries in the World

Richest Singers in the World

Most Expensive Tasting Menu in New York City

Most Expensive Baby Items in the World

Most Expensive Hotel Suites in Vegas

Most Expensive Brunch in New York City

Most Expensive Beef Cuts in the World

25 Best Colleges to Get a Job

Top 10 US Supermarkets

The 25 Most Dangerous Cities in the World to Visit

Most Expensive Xbox Games

Top 11 Cities Where Billionaires Live

Top 10 Most Charitable Companies in America

Most Expensive Seafood in the World

The 10 Wildest Conspiracy Theories

The 10 Best Job Markets in the US

Top 10 Accounting Scandals of All Time

The 25 Biggest Cities in the World

Top 10 Best Paying Virtual Jobs

Most Expensive Leather Shoes in the World

Top 6 Things to Buy in March

The 10 Most Stressful Jobs in America – 2014 List

Top 10 Jobs for Introverted People

Top 10 Honeymoon Destinations in the World

Top 10 Highest Paying Jobs in the World

Most Expensive Day-Care in New York City

The 10 Cheapest Places to Retire Abroad

Top 10 Most Expensive Luxury Cars in the World – 2014

Killer Small Business Ideas

The 50 Best Personal Finance Blogs

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!