Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Apple Strategy in Indian: Follow the Leader – Apple Once Again Setting the Pace

Apple Strategy in Indian: Despite the fact that Samsung is competing well with Apple Inc. (NASDAQ:AAPL) in the smartphone space, it is important to note that the company is still keeping close tabs on what the Cupertino-based powerhouse is doing.

There was an interesting article published by NDTV earlier: Samsung follows Apple lead, offers cash back in a bid to woo buyers

A Leading Company Cheaper Than 90% Of Blue Chips... And It Recently Bounced 12%As you can see by the title, this hints that Samsung is following Apple Inc. (NASDAQ:AAPL)’s lead. This is not much of a surprise, being that Apple is often times the leader in the tech space.

Here is what the piece had to say:

“After launching EMI scheme, Korean electronic giant Samsung is now offering 15 percent cash back on its flagship ‘Galaxy’ range, as it tries to induce customers to upgrade to high-end phones.”

In short, Samsung is trying out a strategy that Apple has already implemented successfully.

Photo: Apple Inc. (NASDAQ:AAPL) iPhone

It is important to note that this is a strategy the two companies are using in India. The articled added that “Apple saw a strong uptake in the Indian market, following the introduction of EMI scheme.”

At this time, it is believed that the new offer will be made available on the “Galaxy Note 2, Galaxy S3, Galaxy Grand, Galaxy Tab2 as well as Galaxy Camera.”

As you can see, Samsung is pulling out all the stops.

Here is what Samsung Vice President (Mobile) Asim Warsi told PTI in a recent interview:

“The strong success that we are garnering with zero per cent finance-based offers encouraged us to offer the 15 per cent cash back offer with Standard Chartered and ICICI Bank.”

After rolling out its EMI scheme in India, Apple Inc. (NASDAQ:AAPL) experienced nice growth in the country. Obviously, Samsung took notice of this and is hoping to duplicate the success in the near future.

At this time, Samsun owns roughly 43 percent of the smartphone market in India. If the company continues to add to this number, it could conceivably control more than half of this emerging market.

The article goes on to add that “more than 221 million handsets were shipped to India in 2012.”

As you may recall, Nokia is also spending more time and resources in India with hopes of grabbing a larger piece of the pie.

It will be interesting to see if Samsung has as much success with this strategy as Apple Inc. (NASDAQ:AAPL). What do you think?

DISCLOSURE: I have no positions in any stock mentioned.

Check back here for more updates on Apple Strategy in Indian.

For more news stories, visit these pages:

Apple in France

Amazon Takes Aim at Apple’s iPad

Why Big Tech Wants to Rule Online Radio

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!