Facebook Inc. (NASDAQ:FB) has previously had some trouble getting married into the iPhone or iTunes and more generally the iOS operating system for iPhones and iPads. Until now, as Apple Inc. (NASDAQ:AAPL) unveiled the new iPhone 5 and iOS 6 operating system Wednesday, and showed such integration with Facebook that it actually might look like Apple bought out Facebook to make it a proprietary social network.
Facebook Inc. (NASDAQ:FB) has been woven pretty tightly into the iPhone, in terms of several Apple applications. For example, the integration was demonstrated on the iPhone via the sharing feature. In the new version of the Apple Inc. (NASDAQ:AAPL) App Store, users who like a song can “like” it directly to the Facebook Inc. (NASDAQ:FB) site. The concept would be that every like may direct traffic from Facebook back to the App Store. Also with the Siri voice-command service, a user can ask Siri to find a landmark, then the user can ask Siri to post a status update on the user’s Facebook Inc. (NASDAQ:FB) wall regarding that landmark.
This seems to be one very important way for Facebook Inc. (NASDAQ:FB) is integrating itself into the mobile environment, and being so tightly woven into the iOS will likely help increase its already rising mobile engagement by users, and it may be a harbinger to see if Facebook Inc. (NASDAQ:FB) will find similar integration with Windows 8 by Microsoft Corporation (NASDAQ:MSFT) or any new version of Android by Google Inc. (NASDAQ:GOOG). The expected enthusiasm behind the iPhone can be indirectly beneficial for Facebook and investors like hedge-fund manager Chase Coleman of Tiger Global Management LLC.