Google Inc (NASDAQ:GOOGL) makes money by saving the amount of time that people spend, to get detailed information about a particular item or topic, using its search tool. The search giant has used the time-saving bottom-of-funnel advantage to become the richest company on mobile advertising, valued at $7 billion. In contrast, Facebook Inc (NASDAQ:FB) makes its money by monetizing the amount of time that people spend on its platform rather than save time. The social network apparently accounts for nearly a third of the time spent on mobile worldwide, when games and browsers are taken out.
Google Inc (NASDAQ:GOOGL) controls 37% of small-screen ad market a lead that is enabled by its dominance of the search advertising business. Facebook Inc (NASDAQ:FB) topples the search giant when it comes to display ads, mostly made of banners and videos. Controlling a third of the market, which is three times more than Google Inc (NASDAQ:GOOGL)’s share.
Facebook Inc (NASDAQ:FB) is leading the mobile race seen by its apps Facebook Messenger, Facebook, WhatsApp and Instagram being the most downloaded non-gaming apps. The airplay that the social giant enjoys on mobile goes to show how Facebook is mobile and mobile is Facebook, a space that CEO, Mark Zuckerberg looks destined to control for the longest time.
However, the single richest company on mobile is Google Inc (NASDAQ:GOOGL), which makes more than twice as much money on mobile advertising than Facebook Inc (NASDAQ:FB), on less than half of the time. This essentially shows that there is still some room for more mobile innovations even in media that should be used for saving time rather than taking it.
Time is a war that Facebook Inc (NASDAQ:FB) is winning in a blowout as advertisers continue to look for platforms where they can be able to get the biggest audience for their campaigns, in real time. News feeds are proving to be an ingenious engine for engaged attention that advertisers are a fond of, which should give Facebook an edge especially in the advertising business going forward.
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