Facebook Inc. (FB): Users Don’t Understand Graph Search?

Facebook Inc. (NASDAQ:FB) has a billion users of its social network platform. Now, surely Facebook can understand that not everyone on the network has an IQ over 150, but could it be that it has been rolling out its new Graph Search feature to those who are the lest savvy among users?

There could be a couple of ways to read and interpret a recent post by Facebook Inc. (NASDAQ:FB) on its news section rather than its main blog site, but one interpretation could be that many of the users are not understanding how Graph Search is actually intended to work. Facebook has been rolling out the new feature over the last several weeks, and hundreds of thousands of users have accessed it, but Facebook says the potential is being underutilized – as users are only using the feature to find friends.

Facebook Inc. (FB)Apparently Facebook Inc. (NASDAQ:FB) found it necessary to post an item hat essentially explains  Graph Search and its intentions on best uses. As many analysts and tech writers have deemed this a direct competitor to Google Inc. (NASDAQ:GOOG) Search, Facebook seems to be buying into the hype potential, as the post went into some detail about how Graph Search can be used for more than just an engine to search for friends. Facebook took it upon itself to describe some of the ways tha search can be used to find pictures of friends from any date, or to get suggestions about places to eat when planning a trip somewhere, or even to find recommendations for favorite TV shows or to locate “friends of friends who enjoy House of Cards.”

Could this simply indicate that Facebook Inc. (NASDAQ:FB) re habitually defaulting to Google for search results and have yet to embrace Graph Search, or do you think Facebook is “offended” (as offended as a web site could be, being all non-animal) that its dynamic new feature isn’t being understood? Let us know your thoughts about Graph Search and its potential for Facebook in the comments section below.

DISCLOSURE: I own no positions in any stock mentioned.

Please see these related FB articles:

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The Next Biggest Losers?

Facebook Fixes Bug, Tells Instagram Rival to Bug Off



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