Facebook Inc (NASDAQ:FB) has introduced yet another tool to make its social media platform a one stop shop for all your news related needs. In an article on Business Insider, Taylor Lorenz announced the arrival of Techwire, and recounted the specifications of this new feature of the world’s most popular social media platform.
Techwire is aimed at satiating our lust for not only new and fancy gadgets, but all news related to the world of technology, be it breaking news, or even Facebook posts and photos of the famous tech influencers. Facebook Inc (NASDAQ:FB) is capitalising on the changing aesthetic values of the new tech driven generation. While some of us still find the conventional art beautiful, we drive more aesthetic pleasure from innovations in the tech world. In a way, there is a tech junkie in all of us.
It is very interesting to see how Facebook Inc (NASDAQ:FB) has squeezed itself between its consumers and the news websites. By adding just one more click on your way to the news story, Facebook gets a little bit of additional data on your preferences. This is of course when you will be redirected to some story on another website. In case it’s a Facebook post or a picture of a renowned figure, you will spend even more time on the same platform.
The social media space is all about trapping the subscribers in a way, get them to spend more time on the platform, interact with it more, and Facebook Inc (NASDAQ:FB)’s CEO Mark Zuckerberg is very innovative in making this work. He is essentially catering to customers with considerably varied needs. For example, if you are a person who is more interested in getting the news about your friends, and are not too worried about how the world is running, or where it’s headed, Facebook is the place for you. If you are on the opposite end of the spectrum, then Zuckerberg has finally got you too with his new tool. Have a nice Techwire Life.
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