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Facebook Inc (FB) Taking a Page Out of Twitter’s Book

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In today’s day and age, impersonating others on the Internet is easier than ever before. Fortunately, some companies realize that this is a big problem and are doing their part in putting an end to it. One such company is Facebook Inc (NASDAQ:FB).

The social networking giant is taking a page out of Twitter’s book, rolling out a feature that will allow celebrities and businesses to verify their page. This is something Twitter implemented a while back, and it has gone a long way in making the service more trustworthy.

Facebook Inc. (FB)Obviously, Facebook Inc (NASDAQ:FB) is hoping for the same result. Not only will this give celebrities and businesses peace of mind, but it will go a long way in improving the user experience of everybody who uses the service

Emily Chang of Bloomberg Television recently took a closer look at this addition to Facebook, discussing hot it will work and what it will mean.

Before we get into what Chang had to say, here is a blurb setting up the video:

“Facebook says verified Pages will locate authentic accounts of celebrities and other high-profile people and businesses, indicated by small, blue check mark on timelines. Emily Chang reports on Bloomberg Television’s “Bloomberg West.”

Now, let’s get to the good stuff. Here is how the segment got underway:

“Facebook is rolling out verified pages today to authenticate accounts belonging to celebrities and other high profile users. The pages will be indicated by a small blue checkmark.”

From here, Chang throws the segment over to Bloomberg correspondent Jon Erlichman. Here is what he had to say about this change by Facebook Inc (NASDAQ:FB):

“You are talking about a Facebook versus Twitter story, and maybe ultimately an advertising story.”

As you can see, it did not take long for Erlichman to realize that this move could have something to do with money, not just privacy protection.

He went on to add the following:

“In there release Facebook talks, as you point out, about wanting to make something available to a select group of people.”

For more information on this feature update, you can visit the official Facebook Inc (NASDAQ:FB) news page. It talks about verified pages and profiles, including what the feature will bring to the table.

If you want to watch the Bloomberg video in its entirety, you can do so by visiting the next page.

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