Facebook Inc. (FB): Survey Says 70% Penetration with iOS App

Page 1 of 2

Facebook Inc. (NASDAQ:FB) has been reporting some sucess with monetizing its mobile use and that aspect of its platform is continuing to grow and expand. And based on a recent survey of active users, Facebook is having its most success reaching out to those who use iOS-based devices, like the iPhone by Apple Inc. (NASDAQ:AAPL).

Enders Analytics recently reported results of a survey from September 2012 which looked at the monthly active users of acebook inc. (NASDAQ:FB) and broke down access to the social-media site by device and/or operating system used. Analyst Benedict Evans explainged the findings of the survey that was conducted.

Facebook Inc. (FB)

Overall, Facebook Inc. (NASDAQ:FB) boasts more than 600 million users on mobile devices, which is nearly 60 percent of the site’s 1.07 billion registered users. Broken down, those who use the Facebook app from an Android phone by Google Inc. (NASDAQ:GOOG) accounts for about 16 percent of the mobile user base, while iOS by Apple Inc. (NASDAQ:AAPL) makes up 13 percent of the market, feature phones at 7 percent and BlackBerry by Research in Motion Limited (NASDAQ:RIMM) at 6 percent. In terms of raw numbers, Evans noted, about 175 million users are on Android devices while about 140 million are on iOs devices.

When the numbers are drilled deeper, one notes that while more Androids have the Facebook Inc. (NASDAQ:FB) app than IOs smartphones, Facebook is recording deeper penetration of the iOs market. Evans notes here that the number of iOs smartphones that access Facebook is more than 70 percent of the total of about 200 million iOS smartphones in the market. Meanwhile, the 175 million or so Android smartphones that access Facebook accounts for only about 40 percent of the overall Android market, when you take out those Android phones in China that are blocked from accessing Facebook. Overall, the penetration rate is about one-third of all Android devices worldwide.

What is the trend for Facebook Inc. (NASDAQ:FB) going forward, especially when it comes to the larger universe of Android devices?

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

10 Things The World Can’t Stand About Americans

Picture Perfect: The 6 Smartphones with the Best Cameras

The 10 Best Countries To Work In the World

A Profitable Day At The Track: 5 Tips For Betting On Horses

Tearing You Apart: 6 Bad Habits That Ruin Relationships

Learning on the Job: The 6 Biggest Mistakes Parents Make

Shopaholics Rejoice: The 12 Biggest Malls in the World

Fright Night: 10 Horror Movies Based on True Stories

Mach Mania: The 10 Fastest Jets in the World

Military Heavyweights: The 10 Countries with the Most Tanks

All In: The 7 Richest Poker Players in the World

Abracadabra: The 10 Best Magicians in the World

The 10 Richest Asian Countries in the World in 2014

Eyes in the Sky: 10 Things You Need to Know About Drones

Rising Stars: The 6 Best Silicon Valley Startups

Military Muscle: The 5 Most Advanced Armies in South America

All that Glitters: The 7 Most Luxurious Jewelry Brands in the World

5 Things You Didn’t Know About ISIS but Should

Empowering Your Money: The 5 Best Energy Stocks to Invest In

The 11 Best Android Apps You Can’t Get on iOS

The 10 Most Important International Conflicts in 2014

Mood Enhancers: The 20 Most Uplifting Songs of all Time

Lover Beware: The 8 Countries that Cheat the Most

Breath of Fresh Air: The 25 Countries with the Best Air Quality on the Planet

Singles Beware: The 8 Worst Mistakes Made on First Dates

Healthy and Happy: The 10 Countries with Lowest Healthcare Costs

The 6 Best Company Team Building Activities to Build Workplace Camaraderie

Ships Ahoy: The 10 Busiest Shipping Ports in the World

10 Productivity Tips to Save You Time and Help You Do More With Less

Grab a Bite: The Most Popular Fast Food Restaurants in America

Friday Night Thirst: The 10 Most Popular Cocktails in the World

The 6 Greatest Unsolved Mysteries We May Never Figure Out

7 Useless Products You Never Should’ve Bought

The 5 Reasons Why You’re Single and Miserable

The 7 Most Addictive Foods in the World We Can’t Stop Eating (Even Though We Should)

5 Amazing Places You Can Swim with Dolphins

The Top 7 Most Livable Countries In The World

The 10 Most Expensive Baseball Cards Ever Pulled From A Pack

The 5 Easiest Second Languages to Learn for English Speakers

Silver Spoon: The 6 Richest Families in the World

The 20 Countries with the Largest Prison Populations in the World

The Top 10 Richest Actors in the World

The 10 Best Airline Stocks to Invest In Before They Fly Too High

Burger Kings: The 10 Most Expensive Burgers in the World

The 10 Most Ethnically Diverse Countries in the World

The 10 Most Exclusive Credit Cards in the World

The 10 Most Expensive Cruise Ships in the World

The 10 Fastest Supercomputers in the World

The 10 Best Countries for Doing Business 2015

6 Most Expensive Fruits In The World

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!