Facebook Inc. (FB): Survey Says 70% Penetration with iOS App

Page 1 of 2

Facebook Inc. (NASDAQ:FB) has been reporting some sucess with monetizing its mobile use and that aspect of its platform is continuing to grow and expand. And based on a recent survey of active users, Facebook is having its most success reaching out to those who use iOS-based devices, like the iPhone by Apple Inc. (NASDAQ:AAPL).

Enders Analytics recently reported results of a survey from September 2012 which looked at the monthly active users of acebook inc. (NASDAQ:FB) and broke down access to the social-media site by device and/or operating system used. Analyst Benedict Evans explainged the findings of the survey that was conducted.

Facebook Inc. (FB)

Overall, Facebook Inc. (NASDAQ:FB) boasts more than 600 million users on mobile devices, which is nearly 60 percent of the site’s 1.07 billion registered users. Broken down, those who use the Facebook app from an Android phone by Google Inc. (NASDAQ:GOOG) accounts for about 16 percent of the mobile user base, while iOS by Apple Inc. (NASDAQ:AAPL) makes up 13 percent of the market, feature phones at 7 percent and BlackBerry by Research in Motion Limited (NASDAQ:RIMM) at 6 percent. In terms of raw numbers, Evans noted, about 175 million users are on Android devices while about 140 million are on iOs devices.

When the numbers are drilled deeper, one notes that while more Androids have the Facebook Inc. (NASDAQ:FB) app than IOs smartphones, Facebook is recording deeper penetration of the iOs market. Evans notes here that the number of iOs smartphones that access Facebook is more than 70 percent of the total of about 200 million iOS smartphones in the market. Meanwhile, the 175 million or so Android smartphones that access Facebook accounts for only about 40 percent of the overall Android market, when you take out those Android phones in China that are blocked from accessing Facebook. Overall, the penetration rate is about one-third of all Android devices worldwide.

What is the trend for Facebook Inc. (NASDAQ:FB) going forward, especially when it comes to the larger universe of Android devices?

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

10 Best States To Practice Medicine

The 10 Best States to Have a Business

The 12 Most Expensive Apple (AAPL) Apps in the Market

The 10 Richest Billionaires in the World

10 Biggest Kickstarter Failures

The 10 Best Places to Work At

The Top 10 of Google Inc (GOOGL)’s Most Expensive Acquisitions

13 Best Cities to Visit in South America

10 Most Expensive Works of Art of All Time

The 10 Richest Banks in the World

The 10 Best-Paying Jobs in America (2014)

7 Most Expensive Foods in the World

The World’s Top 10 Earning Authors

Five Wicked and Very Expensive Items (and Other “Stuff”) Sold on eBay

10 Biggest Celebrity Bankruptcies

The Top 10 Highest Paid CEOs in 2014

The 10 Most Expensive Real Estate Cities in America

10 Most Expensive States To Live In America

The 10 Best Airlines in the World

The 10 Best-Selling Cars in 2014

The 10 Best Industries to Invest In

The 10 Most Expensive States to Own a Car In

Top 10 Business Schools in US: 2014 Rankings

Top 20 Female Billionaires in 2014

6 Movies That You Should Watch to Better Understand The Cold War

Top 15 Best Paying Jobs for Women in 2014

Top 6 Things Rich People Do Differently Every Day

5 Retirement Mistakes To Avoid (and Einstein’s Famous Quote)

11 Smartest People in the World

6 Films About the Financial World You Need To Watch (While “The Wolf” is Not Around)

Warren Buffett and Billionaires Are Crazy About These 7 Stocks

The Top 10 States With Fastest Internet Speeds

10 Best Places to Visit in USA in August

Top 10 Cities to Visit Before You Die

Top 10 Genetically Modified Food In the US

15 Highest Grossing Movies Opening Weekend

5 Best Poker Books For Beginners

10 Strategies Hedge Funds Use to Make Huge Returns

Top 10 Fast Food Franchises to Buy

10 Best Places to Visit in Canada

Best Summer Jobs for Teachers

10 Youngest Hedge Fund Billionaires

Top 10 One Hit Wonders of the 90s

Fastest Growing Cities In America

Top 10 U.S. Cities for Freelancers

Top 9 Most Popular Free iPhone Apps

Top 10 Least Expensive Private Business Schools in the US

Top 15 Most Expensive Countries in the World – 2014

Top 6 Tax Scams and How to Protect Yourself

Top Businesses to Invest In

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!