Facebook Inc. (FB): Survey Says 70% Penetration with iOS App

Page 1 of 2

Facebook Inc. (NASDAQ:FB) has been reporting some sucess with monetizing its mobile use and that aspect of its platform is continuing to grow and expand. And based on a recent survey of active users, Facebook is having its most success reaching out to those who use iOS-based devices, like the iPhone by Apple Inc. (NASDAQ:AAPL).

Enders Analytics recently reported results of a survey from September 2012 which looked at the monthly active users of acebook inc. (NASDAQ:FB) and broke down access to the social-media site by device and/or operating system used. Analyst Benedict Evans explainged the findings of the survey that was conducted.

Facebook Inc. (FB)

Overall, Facebook Inc. (NASDAQ:FB) boasts more than 600 million users on mobile devices, which is nearly 60 percent of the site’s 1.07 billion registered users. Broken down, those who use the Facebook app from an Android phone by Google Inc. (NASDAQ:GOOG) accounts for about 16 percent of the mobile user base, while iOS by Apple Inc. (NASDAQ:AAPL) makes up 13 percent of the market, feature phones at 7 percent and BlackBerry by Research in Motion Limited (NASDAQ:RIMM) at 6 percent. In terms of raw numbers, Evans noted, about 175 million users are on Android devices while about 140 million are on iOs devices.

When the numbers are drilled deeper, one notes that while more Androids have the Facebook Inc. (NASDAQ:FB) app than IOs smartphones, Facebook is recording deeper penetration of the iOs market. Evans notes here that the number of iOs smartphones that access Facebook is more than 70 percent of the total of about 200 million iOS smartphones in the market. Meanwhile, the 175 million or so Android smartphones that access Facebook accounts for only about 40 percent of the overall Android market, when you take out those Android phones in China that are blocked from accessing Facebook. Overall, the penetration rate is about one-third of all Android devices worldwide.

What is the trend for Facebook Inc. (NASDAQ:FB) going forward, especially when it comes to the larger universe of Android devices?

Page 1 of 2
Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The Best B-Boy Movies

Most Awesome Hip Hop Documentaries

Foods That Stain Your Teeth

Richest Doctors in the World

The Best Movie Sountracks Ever

The Highest Grossing Musicals on Broadway

The Most Successful Reality TV Stars

Cheapest Cities to Visit in the US

Most Expensive Summer Camps

Most Expensive Animals in the World

Most Expensive Specialty Crops in the World

Movies That Took Ages to Make

The Longest Hollywood Films Ever Made

Most Expensive Concert Stages

The Richest Bands of all Time

10 Most Corrupt Countries 2013 List

10 Countries with the Highest Quality of Life Index

Most Expensive Mattresses in the World

5 Smallest Countries by Land Area

The Ultimate Heartbreak Songs

Richest Teenagers in the World

10 Most Haunted Places in America

10 Best Places to Retire in Florida East Coast

Top 10 Places to See Before You Die

Top 8 Countries in the World Where Justice Prevails

10 Richest States in America

15 Wealthiest Countries in the World

Richest Singers in the World

Most Expensive Tasting Menu in New York City

Most Expensive Baby Items in the World

Most Expensive Hotel Suites in Vegas

Most Expensive Brunch in New York City

Most Expensive Beef Cuts in the World

25 Best Colleges to Get a Job

Top 10 US Supermarkets

The 25 Most Dangerous Cities in the World to Visit

Most Expensive Xbox Games

Top 11 Cities Where Billionaires Live

Top 10 Most Charitable Companies in America

Most Expensive Seafood in the World

The 10 Wildest Conspiracy Theories

The 10 Best Job Markets in the US

Top 10 Accounting Scandals of All Time

The 25 Biggest Cities in the World

Top 10 Best Paying Virtual Jobs

Most Expensive Leather Shoes in the World

Top 6 Things to Buy in March

The 10 Most Stressful Jobs in America – 2014 List

Top 10 Jobs for Introverted People

Top 10 Honeymoon Destinations in the World

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!