Facebook Social Networking: Although there has been a strong push by many social sites over the past few years, none have been able to knock Facebook Inc (NASDAQ:FB) from its perch.
According to ComScore, a well known analytics company, the social networking giant was the number one web destination during December 2012.
Recently, ComScore published a white paper touching on digital trends.
CNET did a great job breaking down this report, starting with the following:
“ComScore, which today published a white paper on digital trends, found that while Google sites commanded the largest audience in December, 191.4 million people in the U.S. to be exact, Facebook continues to demand the most attention.”
“In addition to edging out Google properties, which collectively managed to garner 10 percent of time online, Facebook also accounted for 5 out of every 6 minutes spent on social sites, or 83 percent of time spent online on social-networking sites.”
Take a closer look at what that says. Roughly five out of every six minutes that is spent on a social site is accredited to Facebook Inc (NASDAQ:FB).
But what about other social sites that appear to be making up ground, such as Tumblr, Twitter, and Pinterest? While these services are useful in their own ways and definitely attract millions of eyeballs everyday, they are no match for the power of Facebook.
The CNET article explains:
“No other social property even comes close to attracting the same amount of attention as Facebook. No. 2 Tumblr barely racked up 6 percent of time on social-networking sites, and Pinterest and Twitter each accounted for less than 2 percent of online social attention in December. Keep in mind, though, that ComScore’s numbers are desktop-only and don’t take into account time or traffic in mobile applications.”
There is no denying that people get tired of Facebook Inc (NASDAQ:FB) from time to time. That being said, the social site is still dominating this market.
What do you think of these stats as reported by ComScore? Share your thoughts in the comment section below.
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DISCLOSURE: I have no positions in any stock mentioned.
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