Facebook Inc. (NASDAQ:FB) has been working hard to improve itself on the mobile platform, and it is also enhancing its social culture by making televised election coverage more interactive. A couple of new developments recently should keep Facebook visible in American consciousness, and should de-frustrate some Apple Inc. (NASDAQ:AAPL) iPhone users.
In the first development, Facebook Inc. (NASDAQ:FB) is enhancing its partnership with CNN by bringing “Election Insights” to Facebook as wel as CNN television and the complementary Web site, CNN>com. Now, All of the Facebook chatter about President Obama, Vice President Biden, Mitt Romney and Paul Ryan will be shared during specific CNN political programming, as well as the network regular campaign coverage – including the Republican and Democrat national conventions. People who watch coverage on CNN will be able to see not only how many comments and “likes” on Facebook are related to the four chief candidates, but also viewers can see demographic data and related by state which of the candidates or which ticket is trending in that state or among a certain demographic.
And a faster Facebook will be better. Facebook Inc. (NASDAQ:FB) also announced the completion of a nine-month project with the launch of Facebook 5.0 for iOS, specifically for iPhones and iPads. Facebook said in a statement that it rebuilt its Facebook app from the ground up in order to address the slowness o the app when running on iOS devices. Now, the company claims its new app will load pages twice as fast and bring up photos immediately upon opening the app, which should greatly reduce wait times and allow for better interaction and collaboration among fellow Facebook users.
While these developments are generally small, to see Facebook Inc. (NASDAQ:FB) continue to make efforts to be relevant and active before the latest smartphones hit the market – in order to stay in front of the culture – can be viewed as a good things for investors like billionaire George Soros of Soros Fund Management.