Facebook Inc. (FB) Aggressively Pursuing Target Advertising

Facebook Inc. (NASDAQ:FB) has updated its Privacy Policy terms and the only way out of the current terms for users, is not using the platform. The new changes had been reported last year but came into full use as of 30th January 2015 according to The Register. The new terms are already eliciting debate especially from Hamburg’s privacy regulator, Johannes Caspar, who has for some time been questioning whether the new changes in any way infringe on the German law.

The new policy terms give Facebook Inc. (NASDAQ:FB) permission to scan how its users surf the internet and harvest information from any partner websites that its users might have visited. Information derived from all these operations is to be used for target advertising a venture that the giant social network is aggressively pursuing. The new terms also allow Facebook to collect information from any partner apps that one might have visited.

The new terms are currently the subject of an investigation by the Dutch Data Cop Shop that continues to express concerns over the use of personal data for target advertising. Facebook Inc. (NASDAQ:FB) on its defense maintains it is only answerable to Ireland’s data watchdog.

The new terms also give Facebook Inc. (NASDAQ:FB) permission to recommend to its users local bars, as well as restaurants, whenever they update where they may be, at a particular time. Once you log into your Facebook Inc. (NASDAQ:FB) account or internet browser, Facebook will start tracking the sites you visit what you do there and the kind of apps you install in your phone. Adverts will not only appear to users Facebook accounts but also on websites that the network decides to share information with.

Facebook Inc. (NASDAQ:FB) will, on the other hand, be offering an Ad Preferences tool that users will be able to use to complain about targeted adverts. The feature will only come into use once the ads have been viewed. Facebook will also be offering an opt-out page, but dependent on advertisers honoring the request.

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