Facebook Inc. (FB) About to Launch Tracking App?

Facebook Inc. (NASDAQ:FB) is already one of the kings of Big Data among tech companies, alongside Google Inc. (NASDAQ:GOOG), Amazon.com Inc. (NASDAQ:AMZN) and Apple Inc. (NASDAQ:AAPL). These companies make a lot of money with the information they compile about users – personal information, preferences, habits, “likes,” buying preferences and other factors that activate advertisers and marketers.

These companies have so much Big Data, would they really need more? At the very least, Facebook Inc. (NASDAQ:FB) has already been involved in several privacy disputes with users in various countries – mainly in Europe – so it seems interesting that talk is swirling over a new location-tracking app being released by Facebook.

Facebook Inc. (NASDAQ:FB)This new app, which is as yet unnamed, is due to launch in March, and Facebook Inc. (NASDAQ:FB) says it is designed to help users to know where friends are located if they are nearby. It is reported to be something similar to Foursquare, Find Your Friends by Apple Inc. (NASDAQ:AAPL) or Latitude by Google Inc. (NASDAQ:GOOG). The idea is that the mobile app would track your location and would run in the background – even if it hadn’t been opened – and share your location with any of your friends who are in the vicinity. There is no word about how specfic the tracking would be; a user’s location may be just compared to those in the Facebook Places database.

While there may be some benefit to this – those who post repeatedly on Facebook to try to find friends in the area, this reduces that need – there┬ámay be some concerns from privacy groups and perhaps some businesses. Could you imagine getting advertising on your phone about your favorite lunch place because he app tracks that you go there nearly every day? Do you find this new Facebook Inc. (NASDAQ:FB) app too invasive of privacy, or do you see some benefit for Facebook and businesses that outweigh those concerns? Let us know in the comments section below.

DISCLOSURE: I own no positions in any stock mentioned.

Please see these related FB articles:

Why Weren’t Investors Impressed with Facebook Earnings?

Study Reveals that Facebook Users Come and Go

Is Facebook a Top Tech Pick Now?

Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The 10 Largest Pharmaceutical Companies In the World

The 10 Most Expensive Android Apps

The 9 Most Expensive Designer Bags in the World

The 7 Most Expensive Real Estate in the World

The 10 Most Expensive eBay Items Ever Sold

The 10 Most Expensive iPhone Apps

The 9 Most Expensive Designer Shoes in the World

The 10 Most Expensive Cigarette Brands

The 10 Most Expensive Law Schools in the US

The 10 Best Wall Street Movies

The 10 Most Expensive Golf Clubs Ever Sold

The 10 Most Expensive Golf Memberships

The 10 Best Disney Characters Ever Created

The 8 Best Foods for Gaining Weight

The 10 Most Expensive Colleges in the World

The 7 Most Memorable Ad Campaigns of All Time

The 7 Most Expensive High Schools in the World

The 10 Electric Vehicles with the Longest Range

The 10 Cities with the Worst Drivers in the World

The 10 Most Expensive Dresses Ever Created

10 Islands to Visit Before You Die

10 Famous Celebrities Who Needed Rehab

The 15 Countries with the Largest Oil Reserves

The 10 Most Overused Excuses in the World

The 5 Best iOS Apps You Can’t Get on Android

5 Companies Damaged By Social Media Blunders

The 10 Most Legendary Blues Songs

The 10 Most Lawless Places in the World

4 Reasons China is a Threat to the US

The 17 Most Sugary Drinks in the World

The 10 Most Ruthless Rulers in History

The 10 Greatest Generals in History

Top 8 Travel Destinations for 2015

The 10 Safest Dog Breeds for Children

The 10 Most Stolen Vehicles in the US

The 7 Most Expensive Celebrity Weddings

The 10 Best LoL Teams in the World

Top 10 Worst Marketing Campaigns Ever Produced

Top 5 Diets that Help You Lose Weight

The 10 Best Ways to Stay Awake

7 Artists That Switched Musical Genres

The 10 Most Expensive Cities to Live in New Jersey

The 10 Best High Schools in New York

The 10 Countries With the Least Gender Inequality

The 6 Biggest Musician-Manager Feuds

The 10 Countries with the Cheapest Gas Prices

The 7 Most Theatrical Bands of All Time

The 8 Worst Band Breakups of All Time

The 10 Most Important South American Leaders

The 7 Most Successful Casting Show Winners

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!