There is no denying the fact that Research In Motion Ltd (NASDAQ:BBRY) BlackBerry often times gets lost in the smartphone shuffle. While the company continues to do its best to make up ground and regain market share, some people look past this as they search for another option.
BlackBerry CEO Thorsten Heins is doing anything but giving up. Instead, he has gone to extreme lengths to let people know that BlackBerry should not be an afterthought. With its BlackBerry 10 operating system, combined with two new devices (and more to come), the company appears to be poised for a comeback.
During Research In Motion Ltd (NASDAQ:BBRY) BlackBerry Live 2013, Heins took to the stage to talk about the current state of the company as well as where things are headed in the future. During this time, he said “No one makes keyboards better than BlackBerry.”
Is this something you agree with? Is this something that most people searching for a smartphone agree with? While there is no right or wrong answer, it is safe to say that Research In Motion Ltd (NASDAQ:BBRY) BlackBerry is making its case.
Right now, if you are going to purchase a BlackBerry device you have two options when it comes to the keyboard.
You could opt for the Q10 and its QWERTY keyboard. This is something that many people are turning to, as it gives them the “old school” BlackBerry feeling.
On the other hand, there is the Z10 with its touchscreen. This is more of what you would expect from a smartphone in today’s day and age. This is not to say that it is the better of the two options, but it is definitely what most people are choosing.
As far as Research In Motion BlackBerry is concerned, the company feels it has a winner with both devices. The Q10 gives users the control and feel they crave, while the Z10 touchscreen is more modern.
What really matters is that BlackBerry is making waves by offering two devices, both with a distinct keyboard. This gives consumers an option when making a purchase, which could go a long way in helping Research In Motion Ltd (NASDAQ:BBRY) regain some market share.
You can learn more about this by viewing the BlackBerry blog and by watching the video on the next page.