Does Facebook Inc (FB) Have a User Engagement Problem?

Content? Ironic!

It’s really quite an oxymoron that Facebook Inc (NASDAQ:FB) isn’t involved with providing content itself in some way. That is because one of the most popular activities on the site is to share videos, music or news articles with friends. Facebook doesn’t even have to own or create content, it simply needs to be a better portal for it like Apple Inc. (NASDAQ:AAPL). Some companies just don’t want to be involved in content at all, and that’s understandable.

Facebook Inc (NASDAQ:FB) wants to be at the center of people’s digital lives because of the value that data provides. Yet with all the knowledge that the company has on what people like and don’t like, it has yet to come up with a clear strategy to do something with this information. It will have to at some point – being that middleman for content has made Apple Inc. (NASDAQ:AAPL) a very valuable investment. Same with Google Inc (NASDAQ:GOOG). Amazon.com, Inc. (NASDAQ:AMZN) is just starting to get into this as well, taking market share from traditional media and cable companies. This, in effect, is a user engagement conundrum for Facebook, one that the company should have figured out by now.

Daniel Cawrey has no position in any stocks mentioned. The Motley Fool recommends Amazon.com, Apple, Facebook, and Google. The Motley Fool owns shares of Amazon.com, Apple, Facebook, and Google.

The article Does Facebook Have a User Engagement Problem? originally appeared on Fool.com.

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