Does Apple Inc (AAPL) Really Have an eBay Store?

Have you seen Apple Inc (NASDAQ:AAPL)‘s reported digital store on eBay Inc (NASDAQ:EBAY)? Read here for all the details. At first glance, Apple may seem like it is extremely unilateral about where its products are sold. After all, the tech giant’s sales per square footage figures are off the charts, more than “seventeen times better than the average mall retail space,” according to research firm Asymco.

Apple Inc. (NASDAQ:AAPL)

While this indicates an utter dominance on the profitability front in Apple’s 370+ physical stores, the company simply doesn’t have enough locations to sell the majority of its products this way. This conclusion can be made according to a report issued by Consumer Intelligence Research Partners, and initial coverage of the story by AllThingsD‘s John Paczkowski, who sheds this insight:

“In the U.S., Apple’s retail stores, along with the company’s online storefront, sold 47 percent of the Macs and 40 percent of the iPads purchased by the survey sample during December 2011 and August 2012. But they only sold 21 percent of the iPhones. AT&T and Verizon stores both sold more than Apple, with 28 percent and 26 percent shares of sales, respectively. And Best Buy and Amazon (via fulfillments) together sold nearly as many iPads as Apple itself [...] Ultimately, Apple’s retail partners are as critical to the company’s success as its own stores.”

Keeping this mind, you might have noticed a new Apple Inc (NASDAQ:AAPL) refurbished product store within the domain of the e-retailer eBay, under the surprisingly bland username “refurbished_outlet.” The store includes multiple iterations of the iPad, MacBook, and iPod, while each product is sold with a one-year warranty, at “like-new” condition, a new battery (excluding MacBooks), the original operating system, and a “final quality inspection by Apple” itself.

Here’s the company’s digital store on eBay, and a screenshot of the front page is below:

As 9to5Mac originally pointed out, Apple’s store “appeared on eBay about a month ago and has been hiding in plain sight ever since,” and the site itself has “discovered that this is in fact an Apple-run Store within eBay. It is in trial, and it could open the door to much bigger things.”

While Apple has not officially announced their involvement with the page, and with eBay not wanting to go on the record, we’re not going to sell the farm for the company’s stock because of the move. After all, while 9to5Mac has pointed out “telltale signs” that the store is from the Cupertino realm, we’d consider it best if Apple Inc (NASDAQ:AAPL) investors looking to add to their positions waited until confirmation was given from either side of this reported arrangement.

One immediate question that should be asked is: why would Apple choose to sell their refurbished products via a third-party site, when they could easily do it exclusively on their own web store? Moreover, do you agree with the media’s assertions that the store could “open the door to much bigger things” in Apple’s future? The only issues that 9to5Mac seems to have with the site is its font selection and sales tax differences from Apple – do you think that “refurbished_outlet” is not AAPL-controlled?

Let us know in the comments section below.

Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The 10 Most Expensive iPhone Apps

The 9 Most Expensive Designer Shoes in the World

The 10 Most Expensive Cigarette Brands

The 10 Most Expensive Law Schools in the US

The 10 Best Wall Street Movies

The 10 Most Expensive Golf Clubs Ever Sold

The 10 Most Expensive Golf Memberships

The 10 Best Disney Characters Ever Created

The 8 Best Foods for Gaining Weight

The 10 Most Expensive Colleges in the World

The 7 Most Memorable Ad Campaigns of All Time

The 7 Most Expensive High Schools in the World

The 10 Electric Vehicles with the Longest Range

The 10 Cities with the Worst Drivers in the World

The 10 Most Expensive Dresses Ever Created

10 Islands to Visit Before You Die

10 Famous Celebrities Who Needed Rehab

The 15 Countries with the Largest Oil Reserves

The 10 Most Overused Excuses in the World

The 5 Best iOS Apps You Can’t Get on Android

5 Companies Damaged By Social Media Blunders

The 10 Most Legendary Blues Songs

The 10 Most Lawless Places in the World

4 Reasons China is a Threat to the US

The 17 Most Sugary Drinks in the World

The 10 Most Ruthless Rulers in History

The 10 Greatest Generals in History

Top 8 Travel Destinations for 2015

The 10 Safest Dog Breeds for Children

The 10 Most Stolen Vehicles in the US

The 7 Most Expensive Celebrity Weddings

The 10 Best LoL Teams in the World

Top 10 Worst Marketing Campaigns Ever Produced

Top 5 Diets that Help You Lose Weight

The 10 Best Ways to Stay Awake

7 Artists That Switched Musical Genres

The 10 Most Expensive Cities to Live in New Jersey

The 10 Best High Schools in New York

The 10 Countries With the Least Gender Inequality

The 6 Biggest Musician-Manager Feuds

The 10 Countries with the Cheapest Gas Prices

The 7 Most Theatrical Bands of All Time

The 8 Worst Band Breakups of All Time

The 10 Most Important South American Leaders

The 7 Most Successful Casting Show Winners

The 10 Most Peaceful Countries in the World

5 Big Reasons Communism Failed

The 15 Most Famous Carl Icahn Quotes

10 Scary Animals that are Actually Harmless

The 8 Most Famous Singer-Actors in Entertainment

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!