Dell Isn’t Competing With Apple (AAPL) Per Se With New Tablets: James Johnston

Apple Inc. (NASDAQ:AAPL) is not the main target of Dell Inc. as it launches new tablets, James Johnston, said in an interview on Bloomberg’s On The Move.

Dell launched the Venue 8 3000 Series, Venue 8 7000 Series and Venue 11 Pro 7000 Series.

The comment about not targeting Apple Inc. (NASDAQ:AAPL) came from the Dell Asia-Pacific Japan Executive Director and General Manager after being asked how his company intends to compete with the iPad-maker which is still a market leader in the tablet space.

“The focus of our tablets from the Venue 8 7000 Series is to be the thinnest to include new technologies that will make a difference in terms of how people are going to use them. From the Venue Pro space, it’s about providing familiarity with existing desktop [and] mobile operating systems and giving the best of both worlds. Again, it’s not about necessarily competing with certain tablets, it’s about meeting the needs of our customers and making sure that their business is up, productive and mobile,” the executive said.

The Venue 8 3000 Series will sport an 8-inch high-definition display (1280 x 800 pixels resolution), an quad-core Intel Atom processor, 1GB RAM, 32GB storage and 1.2-megapixel and 5-megapixel cameras. It weights 391 grams, and it will cost $200, down from $300 for last year’s model.

The Venue 8 7000 Series is the thinnest Dell has come up with, Johnston said, at only 6mm-thin. For comparison, Apple Inc. (NASDAQ:AAPL)’s iPad Mini 3 is 7.5mm-thin. The 7000 Series has a quad-core Intel Atom 8.4-inch organic light-emitting diode screen (1600 x 2560 pixels resolution), 16 GB storage, 2 GB RAM, 8-megapixel Intel RealSense 3D technology camera (featuring two 720p cameras), a 2-megapixel front camera. It runs on Android KitKat like the 3000 Series.

The Venue 11 Pro 7000 Series runs on the Windows operating system made by Apple Inc. (NASDAQ:AAPL) rival Microsoft Corporation (NASDAQ:MSFT). It features a 10.8-inch full HD screen, an Intel Core M processor, either 4GB or 8GB of RAM, and either 64GB, 128GB or 256GB of storage.

Carl Icahn’s Icahn Capital Lp reported owning about 52.76 million Apple Inc. (NASDAQ:AAPL) shares by June 30. Apple is the maker of two of the 10 best-selling products of all time.