Are we ever going to see Apple Inc. (NASDAQ:AAPL) become more involved in the television industry? While some people feel this is a matter of time, others don’t know what to think as the company continues to stall (see why this could be the case here).
Even though it is hard to get a grip on what Apple is doing right now, at least in terms of its approach to the television market, a new story has surfaced regarding the potential for a new ad-skipping television service.
For more information on this, we don’t have to look any further than former Wall Street Journal report Jessica Lessin.
Here is the setup:
“For more than a year, Apple has been seeking rights from cable companies and television networks for a service that would allow users to watch live and on-demand television over an Apple set-top box or TV.”
Despite the fact that talks have been slow over the past few months, just the same as many other products Apple Inc. (NASDAQ:AAPL) has been working on, things appear to be heating up just a bit.
In most recent discussions, Cupertino has let it be known its intentions to provide a premium version of the service that would give users the ability to skip over ads. Subsequently, Apple would be responsible for compensating the television networks for any lost revenue as a direct result.
Here is more from the article, explaining how Apple Inc. (NASDAQ:AAPL) may decide to approach this service:
“Apple wants to strike deals with cable companies like Time Warner Cable to allow cable subscribers to watch television using an Apple device as a set-top box and with a software interface designed by Apple.”
This is all very interesting for a variety of reasons. Above all else, it appears that Apple is done talking about launching its own television set in the near future. There was a time when many thought this would happen in 2013, but rumors seem to have died off as of late. It doesn’t mean Cupertino is going to pass on this idea. It does mean that there are not many talking about it any longer, especially with this latest news.
At this point, it is obvious that Apple Inc. (NASDAQ:AAPL) wants to become more and more involved with the television industry in the years to come. Just how this happens is up in the air at this point.