ConAgra Foods, Inc. (NYSE:CAG) stands out as a winner in the food industry over the last few years. Its mix of value brands in the consumer division, expanding private label business and, a commercial foods division (which has been expanding profits strongly over the last few years) has stood it in good stead to deal with a challenging environment.
In summary, I think the company is well-positioned to do well, but a lot of its prospects depend on believing the management can execute successfully.
How ConAgra makes its money
I’ve broken out the recent fourth-quarter numbers, because private-label manufacturer Ralcorp hasn’t been part of ConAgra Foods, Inc. (NYSE:CAG) for a full year yet.
In order to properly reflect its performance ConAgra will change the way it reports by splitting the commercial foods division into a private-label segment (to reflect the addition of Ralcorp to its existing private-label business) and, a food service segment which will contain its Lamb Weston potato operations.
The three things its management needs to execute
The first question is it can continue to generate volume growth in its consumer foods division. ConAgra Foods, Inc. (NYSE:CAG) increased prices last year; in common with so many other companies in this slow economy, it then saw volume decreases. Consequently, it’s taken a while for ConAgra to get back to organic volume growth. Indeed, it only did so in the recent fourth-quarter results with a 3% gain. Overall, consumer foods sales were up 7%, with acquisitions contributing 5%.
ConAgra Foods, Inc. (NYSE:CAG) sees the organic sales growth as a turning point, but it has come at the expense of increasing advertising and promotion expenditure by 15%. Margins were up slightly thanks to strong cost savings which may not be repeated this year. This is fine but,note that the company has had to increase marketing costs in order to get volume growth. It is also spending more on supporting the launch of some new products in areas like desserts and frozen breakfasts. It is not a given that the new products will work and/or that operating margins won’t suffer next year thanks to increased marketing spending.
Credit: ConAgra Foods, Inc. (NYSE:CAG)
The second question relates to the Ralcorp acquisition. The good news was that It raised its synergy projections to $300 million by 2017, as opposed to the initial target of $225 million. Moreover Ralcorp’s profits were in line with expectations, but its sales performance was softer than ConAgra Foods, Inc. (NYSE:CAG) expects to see in the future. The subsequent restructuring activity was described as short term and fixable in the conference call.This is fine, but it still needs to be done.
Looking at the wider question of private label manufacturing I would issue caution. As investors in TreeHouse Foods Inc. (NYSE:THS) will tell you, manufacturing private-label foods can be a volatile business. Industry trends may be favorable right now, but Treehouse has had to deal with difficult conditions in recent years. Its customers’ sales channels have changed along with the trend towards trading down.
Private-label companies are subject to the sales patterns of their customers, and while TreeHouse Foods Inc. (NYSE:THS) is currently doing well with things like single-serve coffee and refrigerated dressings, it has also suffered before with categories like soup and pickles. It’s a business that requires a constant adjustment to the end market conditions of customers. Don’t be surprised if Ralcorp faces similar issues in future. Treehouse is on a forward PE of over 20 and is hardly cheap for such an uncertain business.