What do you do when you’re The Coca-Cola Co (NYSE:KO) and you want to sell more of your sugar water? You partner with Apple Inc. (NASDAQ:AAPL), of course.
According to a report from The Verge, Apple Inc. (NASDAQ:AAPL) bared at its event today that 100,000 The Coca-Cola Co (NYSE:KO) vending machines are equipped to be able to process Apple Pay transactions.
Apparently, 20,000 The Coca-Cola Co (NYSE:KO) machines are already capable of accepting Apple Pay payments now. However, Apple Inc. (NASDAQ:AAPL) CEO Tim Cook is said to have revealed in the Apple Event where the Apple Watch was showcased that more soda vending machines from the beverages giant will have Apple Pay this year.
Apart from the revelation that more Coke vending machines will have the Apple mobile payment system enabled this year, Cook is also said to have divulged numbers about Apple Pay at the event.
The Verge notes that Cook boasted about Apple Pay growing its partner U.S. bank roster from 500 to 2,500 banks. The locations accepting Apple Pay has also swollen to nearly 700,000, the publication added Cook saying.
Apart from the announcement about The Coca-Cola Co (NYSE:KO) vending machines, Cook also revealed during the event that Car Play will be rolled out to 40 new cars this year. Car Play is the iPhone maker’s in-car software system.
Apple Inc. (NASDAQ:AAPL) also cut the pricing for its Apple TV to $69 alongside the announcement that HBO Now will be exclusively launching on the device for $14.99 per month. Earlier today, we reported how HBO Now will compete with Netflix, Inc. (NASDAQ:NFLX) by offering quality content on demand.
The Coca-Cola Co (NYSE:KO) shareholders includes Warren Buffett’s Berkshire Hathaway which ended 2014 with 400 million shares in the beverages giant. Valued at about $16.89 billion when Berkshire Hathaway reported the stake, it makes up 15.44% of the firm’s whole portfolio.
Apple Inc. (NASDAQ:AAPL) shareholders includes Ken Fisher’s Fisher Asset Management which owned about 10.76 million shares of the company by the end of the last quarter of last year.
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