Can Sodastream International Ltd (SODA) Juice Returns With These New Partners?

Page 1 of 2

This "Coca-Cola Killer" is a Great Holiday Growth Stock to OwnThrough back-to-back press releases Wednesday and Thursday, at-home carbonation champion Sodastream International Ltd (NASDAQ:SODA) announced two new strategic partnerships with the privately held companies eBoost and Ocean Spray Cranberries.

Apparently, according to the Ocean Spray release, more than 30% of Ocean Spray cranberry juice drinkers mix their juice with sparkling water when they’re at home, so “the partnership builds on an already familiar consumer behavior.”

The tag team with natural energy drink specialist eBoost, on the other hand, gives sluggish consumers another option to supplement Sodastream International Ltd (NASDAQ:SODA)’s existing “Energy Drink” varieties — which, curiously enough, includes a cranberry flavor.

According to Jillian Michaels, eBoost’s chief energy officer (not kidding), “eBoost is redefining the energy drink industry with a responsible product that consumers can feel good about drinking.” It’s only logical, then, that coffee-averse homebodies might relish having another bubbly option with Sodastream International Ltd (NASDAQ:SODA)’s system.

Will it matter?
The question remains: How does this affect SodaStream investors? The stock popped as much as 5% Wednesday but then fell nearly 2% on Thursday, so it’s doubtful the movement was strongly correlated with investor excitement over these deals.

Am I significantly more likely to buy a SodaStream machine now that they’ve added bubbly cranberry juice and new energy drinks to their repertoire? Probably not. After all, I wasn’t swayed when SodaStream signed deals with Breville, Country Time Lemonade, Campbell Soup Company (NYSE:CPB)‘s V8, or Kraft Foods Group Inc (NASDAQ:KRFT)‘s Kool-Aid and Crystal Light.

Even so, I can’t imagine the new flavors will be bad for business, especially with regard to making SodaStream’s solution that much stickier for existing at-home carbonation enthusiasts. In the end, carbonation refills and flavor packs are SodaStream’s bread and butter — the more shelf space the company can command with new flavors, the better.

However, I’ll have to admit that SodaStream’s propensity for creating ban-worthy advertisements certainly has me intrigued. The company has no qualms calling out both The Coca-Cola Company (NYSE:KO) and PepsiCo, Inc. (NYSE:PEP) by name in an effort to draw attention to the convenience of its own environmentally friendly solution. And that’s not to mention the fact that SodaStream most recently had the guts to do so — or attempt to do so, anyway — in a Super Bowl commercial. Thanks to the viral power of social media and the Internet, SodaStream continues to enjoy the perfect avenue for peddling its controversial wares to win consumers’ affection.

Page 1 of 2

Biotech Insider Alert - $6 Stock To Hit $40

$200 Million Dollar Healthcare Hedge Fund's #1 Best Idea Right Now

The best healthcare hedge fund out there right now is one of the largest shareholders in this biotech stock. The fund returned more than 20% in each of the last 2 years with a virtually fully hedged portfolio, and it's sending out a BUY signal on this biotech stock. Get your FREE REPORT today (retail value of $300)

This is a FREE report from Insider Monkey. Credit Card is NOT required.
Click here to Read Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 74 percentage points in 2.5 years. Our beta is only 1.2 (download a FREE newsletter and see the details inside)

Lists

Best Selling Magazines in the World

Shortest People in History

The Most Celebrated Holidays in the World

Most Expensive Handbag Brands in the World

Top Selling Comic Book Issues of this Century

The Most Powerful Women in Politics

Best Paid DJs

Most Rebellious Female Artists

Best Paid TV Actresses of 2014

Best Paid Actors of 2014

Most Expensive Horses in the World

Tallest People Ever

Most Encouraging Feminist Celebrities

Best Paid Supermodels of 2014

Top 10 Suburbs for Retirement in 2015

10 Wealthiest Cities in America

Top 10 TED Talks for Entrepreneurs

Best TED Talks on Education

25 Most Dangerous Places to Live in America

Top 10 Ski Resorts in the United States – 2014 List

Top 10 Most Remote Places in the World

Most Visited Museums in the United States

Wealthiest Photographers in the World

Most Famous Gay Athletes

The World’s Most Famous Circuses

Best Hair Stylists

Most Popular NASCAR Drivers

The Best Romance Movies of all Time

The Most Wanted Drug Lords

The Oldest Money Managers

The Greatest Directors in the World

Largest Animals in the World

World’s Most Expensive Desserts

Best Selling Comic Books of All Time

A-list Actors who Sabotaged Their Career

Rappers With a College Degree

The Best Jazz Albums of all Time

The Most Influential Jazz Musicians

The World’s Most Famous Photographers

The Best Oscar-Winning Songs

Most Influential Choreographers Ever

Most Expensive Department Stores in the World

The Most Expensive Stolen Paintings in the World

The World’s Most Expensive Teas

Top Oscar Record Holders

The Most Expensive Flowers in the World

Countries With a Booming Film Industry

Most Expensive Cupcakes in the World

Uncommon European Escapes

The Most Stolen Artists in History

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 129% in 2.5 years!! Wondering How?

Download a complete edition of our newsletter for free!