Research In Motion Ltd (BBRY) Next on Samsung’s and Nokia Corporation (ADR) (NOK)’s Hit List

Page 1 of 2

In the world of mobile computing, the bring-your-own-device to work trend, or BYOD, is all the rage. Smartphone manufacturers realize the line between business and personal phone usage is getting awfully thin, and that’s gotten the attention of industry-leading Samsung and the revitalized Nokia Corporation (ADR) (NYSE:NOK). Research In Motion Ltd (NASDAQ: BBRY) was once the undisputed king of the enterprise market. But as BYOD gains momentum for cost-conscious businesses, the big boys in mobile computing are getting in the game.

Research in Motion Ltd. (BBRY)Some background
The article from a couple of weeks ago describing the defection of The Home Depot, Inc. (NYSE:HD) from BlackBerry’s corporate client base wasn’t a condemnation of Research In Motion Ltd (NASDAQ: BBRY). Nor did the article suggest that the 10,000 Home Depot employees now using Apple Inc. (NASDAQ:AAPL)‘s iPhone had irreparably damaged BlackBerry’s comeback attempt; 10,000 phones is significant, but hardly catastrophic for BlackBerry.

Home Depot’s decision to ditch Research In Motion Ltd (NASDAQ: BBRY) is concerning because of the trend it highlights: Companies of all sizes are exploring BYOD to save costs, give users flexibility, and make it easier for employees to use mobile computing in the workplace. If you have an iPhone, making the transition to business use is a snap compared to learning the idiosyncrasies of an entirely new device.

BlackBerry’s claim to fame, whether as Research In Motion or under its new moniker, has always been the commercial market. Its security features were viewed as a must-have in the workplace, and Research In Motion Ltd (NASDAQ: BBRY) was more than happy to oblige. When it came time for the testing of its new BB10 OS, it’s no surprise that a lot of the beta work was done by either corporate or government agency clients.

Thanks, BlackBerry, we’ll take it from here
Apple and its iPhone, as we know from Home Depot’s recent decision, is certainly making inroads into the enterprise smartphone space. No news there, really, considering Apple’s domestic smartphone market share. As if bumping up against Apple weren’t enough, BlackBerry now needs to fend off global smartphone market leaders Samsung and Nokia Corporation (ADR), another personal smartphone manufacturer with designs on the enterprise space.

The Mobile World Congress, or MWC, going on in Barcelona, is the biggest collection of mobile computing representatives anywhere. MWC is the ideal place for the mobile industry to wow users with their latest and greatest goodies. On Monday, Samsung introduced the world to its KNOX package — a system specifically designed to make Android OS-driven smartphones ready for the workplace.

For upcoming Samsung Galaxy phones, KNOX will essentially split Android OS in half : One side for the office, the other for personal use. With the push of an icon, users can access either side of their OS, safely and securely. Not quite as slick as BlackBerry’s ready-to-order BB10 Balance feature, which also allows users to bounce back and forth between work and play, but it’s right up the BYOD alley.

Page 1 of 2
Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The 10 Largest Pharmaceutical Companies In the World

The 10 Most Expensive Android Apps

The 9 Most Expensive Designer Bags in the World

The 7 Most Expensive Real Estate in the World

The 10 Most Expensive eBay Items Ever Sold

The 10 Most Expensive iPhone Apps

The 9 Most Expensive Designer Shoes in the World

The 10 Most Expensive Cigarette Brands

The 10 Most Expensive Law Schools in the US

The 10 Best Wall Street Movies

The 10 Most Expensive Golf Clubs Ever Sold

The 10 Most Expensive Golf Memberships

The 10 Best Disney Characters Ever Created

The 8 Best Foods for Gaining Weight

The 10 Most Expensive Colleges in the World

The 7 Most Memorable Ad Campaigns of All Time

The 7 Most Expensive High Schools in the World

The 10 Electric Vehicles with the Longest Range

The 10 Cities with the Worst Drivers in the World

The 10 Most Expensive Dresses Ever Created

10 Islands to Visit Before You Die

10 Famous Celebrities Who Needed Rehab

The 15 Countries with the Largest Oil Reserves

The 10 Most Overused Excuses in the World

The 5 Best iOS Apps You Can’t Get on Android

5 Companies Damaged By Social Media Blunders

The 10 Most Legendary Blues Songs

The 10 Most Lawless Places in the World

4 Reasons China is a Threat to the US

The 17 Most Sugary Drinks in the World

The 10 Most Ruthless Rulers in History

The 10 Greatest Generals in History

Top 8 Travel Destinations for 2015

The 10 Safest Dog Breeds for Children

The 10 Most Stolen Vehicles in the US

The 7 Most Expensive Celebrity Weddings

The 10 Best LoL Teams in the World

Top 10 Worst Marketing Campaigns Ever Produced

Top 5 Diets that Help You Lose Weight

The 10 Best Ways to Stay Awake

7 Artists That Switched Musical Genres

The 10 Most Expensive Cities to Live in New Jersey

The 10 Best High Schools in New York

The 10 Countries With the Least Gender Inequality

The 6 Biggest Musician-Manager Feuds

The 10 Countries with the Cheapest Gas Prices

The 7 Most Theatrical Bands of All Time

The 8 Worst Band Breakups of All Time

The 10 Most Important South American Leaders

The 7 Most Successful Casting Show Winners

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!