Research In Motion Ltd (BBRY) Next on Samsung’s and Nokia Corporation (ADR) (NOK)’s Hit List

Page 1 of 2

In the world of mobile computing, the bring-your-own-device to work trend, or BYOD, is all the rage. Smartphone manufacturers realize the line between business and personal phone usage is getting awfully thin, and that’s gotten the attention of industry-leading Samsung and the revitalized Nokia Corporation (ADR) (NYSE:NOK). Research In Motion Ltd (NASDAQ: BBRY) was once the undisputed king of the enterprise market. But as BYOD gains momentum for cost-conscious businesses, the big boys in mobile computing are getting in the game.

Research in Motion Ltd. (BBRY)Some background
The article from a couple of weeks ago describing the defection of The Home Depot, Inc. (NYSE:HD) from BlackBerry’s corporate client base wasn’t a condemnation of Research In Motion Ltd (NASDAQ: BBRY). Nor did the article suggest that the 10,000 Home Depot employees now using Apple Inc. (NASDAQ:AAPL)‘s iPhone had irreparably damaged BlackBerry’s comeback attempt; 10,000 phones is significant, but hardly catastrophic for BlackBerry.

Home Depot’s decision to ditch Research In Motion Ltd (NASDAQ: BBRY) is concerning because of the trend it highlights: Companies of all sizes are exploring BYOD to save costs, give users flexibility, and make it easier for employees to use mobile computing in the workplace. If you have an iPhone, making the transition to business use is a snap compared to learning the idiosyncrasies of an entirely new device.

BlackBerry’s claim to fame, whether as Research In Motion or under its new moniker, has always been the commercial market. Its security features were viewed as a must-have in the workplace, and Research In Motion Ltd (NASDAQ: BBRY) was more than happy to oblige. When it came time for the testing of its new BB10 OS, it’s no surprise that a lot of the beta work was done by either corporate or government agency clients.

Thanks, BlackBerry, we’ll take it from here
Apple and its iPhone, as we know from Home Depot’s recent decision, is certainly making inroads into the enterprise smartphone space. No news there, really, considering Apple’s domestic smartphone market share. As if bumping up against Apple weren’t enough, BlackBerry now needs to fend off global smartphone market leaders Samsung and Nokia Corporation (ADR), another personal smartphone manufacturer with designs on the enterprise space.

The Mobile World Congress, or MWC, going on in Barcelona, is the biggest collection of mobile computing representatives anywhere. MWC is the ideal place for the mobile industry to wow users with their latest and greatest goodies. On Monday, Samsung introduced the world to its KNOX package — a system specifically designed to make Android OS-driven smartphones ready for the workplace.

For upcoming Samsung Galaxy phones, KNOX will essentially split Android OS in half : One side for the office, the other for personal use. With the push of an icon, users can access either side of their OS, safely and securely. Not quite as slick as BlackBerry’s ready-to-order BB10 Balance feature, which also allows users to bounce back and forth between work and play, but it’s right up the BYOD alley.

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

Rito Pls Buff: The 10 Least Played Champions in LoL Season 4

10 Covers of Popular Songs that are Better than the Originals

Must See TV: The 9 Most Anticipated Shows of 2015

The 15 Biggest Box Office Bombs of All Time

10 Things The World Can’t Stand About Americans

Picture Perfect: The 6 Smartphones with the Best Cameras

The 10 Best Countries To Work In the World

A Profitable Day At The Track: 5 Tips For Betting On Horses

Tearing You Apart: 6 Bad Habits That Ruin Relationships

Learning on the Job: The 6 Biggest Mistakes Parents Make

Shopaholics Rejoice: The 12 Biggest Malls in the World

Fright Night: 10 Horror Movies Based on True Stories

Mach Mania: The 10 Fastest Jets in the World

Military Heavyweights: The 10 Countries with the Most Tanks

All In: The 7 Richest Poker Players in the World

Abracadabra: The 10 Best Magicians in the World

The 10 Richest Asian Countries in the World in 2014

Eyes in the Sky: 10 Things You Need to Know About Drones

Rising Stars: The 6 Best Silicon Valley Startups

Military Muscle: The 5 Most Advanced Armies in South America

All that Glitters: The 7 Most Luxurious Jewelry Brands in the World

5 Things You Didn’t Know About ISIS but Should

Empowering Your Money: The 5 Best Energy Stocks to Invest In

The 11 Best Android Apps You Can’t Get on iOS

The 10 Most Important International Conflicts in 2014

Mood Enhancers: The 20 Most Uplifting Songs of all Time

Lover Beware: The 8 Countries that Cheat the Most

Breath of Fresh Air: The 25 Countries with the Best Air Quality on the Planet

Singles Beware: The 8 Worst Mistakes Made on First Dates

Healthy and Happy: The 10 Countries with Lowest Healthcare Costs

The 6 Best Company Team Building Activities to Build Workplace Camaraderie

Ships Ahoy: The 10 Busiest Shipping Ports in the World

10 Productivity Tips to Save You Time and Help You Do More With Less

Grab a Bite: The Most Popular Fast Food Restaurants in America

Friday Night Thirst: The 10 Most Popular Cocktails in the World

The 6 Greatest Unsolved Mysteries We May Never Figure Out

7 Useless Products You Never Should’ve Bought

The 5 Reasons Why You’re Single and Miserable

The 7 Most Addictive Foods in the World We Can’t Stop Eating (Even Though We Should)

5 Amazing Places You Can Swim with Dolphins

The Top 7 Most Livable Countries In The World

The 10 Most Expensive Baseball Cards Ever Pulled From A Pack

The 5 Easiest Second Languages to Learn for English Speakers

Silver Spoon: The 6 Richest Families in the World

The 20 Countries with the Largest Prison Populations in the World

The Top 10 Richest Actors in the World

The 10 Best Airline Stocks to Invest In Before They Fly Too High

Burger Kings: The 10 Most Expensive Burgers in the World

The 10 Most Ethnically Diverse Countries in the World

The 10 Most Exclusive Credit Cards in the World

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!