Bill Janeway, managing director at Warburg Pincus, in an interview on Bloomberg discussed the growth prospects of Twitter Inc (NYSE:TWTR), a social media company that is trying hard to catch up or even dethrone Facebook Inc (NASDAQ:FB) as the global go-place for advertisers.
While providing insight into what Twitter Inc (NYSE:TWTR)’s growth prospect, Janeway recalled the experimentation spanning nearly 50 years when people worked hard to build computers that not only work but that are also distributable and mobile. He went on to say that Twitter is in the early stages of experimenting, and the company is a prime example of experimentation in the social media. “Now is the time for experimentation. Twitter is a prime example of experimenting on the frontier,” Janeway observed.
Janeway believes that Twitter Inc (NYSE:TWTR) has a huge growth potential whereby he cites opportunities in mobile advertising where location services are integrated with social media. He said mobile advertising of that nature is going to be wild, nothing like what has already been witnessed.
“We know one of the killer apps in the Internet age is advertising,” he said in reference to the opportunities in the mobile advertising that Twitter Inc (NYSE:TWTR) can successfully pursue with a positive cash flow position.
Janeway added that places like China in some aspects are already ahead of the U.S. in terms of mobile advertising. However, said the point is experimentation and what matters for now is that Twitter Inc (NYSE:TWTR) attains positive cash flow.
He concluded by saying that with positive cash flow, Twitter Inc (NYSE:TWTR) will have choices. For example, they can crank up the cost of getting consumers and build more infrastructures.