Bank of America Corp (BAC), Citigroup Inc. (C): 2 Reasons U.S. Bancorp (USB) Is So Ridiculously Successful

Source: Wikimedia Commons.

There are good banks. There are great banks. And then there’s U.S. Bancorp (NYSE:USB), the nation’s largest regional lender by assets.

If it stands as an example for anything, it’s that the business model of a traditional bank still reigns supreme over the universal model of its too-big-to-fail competitors like Bank of America Corp (NYSE:BAC) and Citigroup Inc. (NYSE:C).

Lest there be any doubt, here are the two principal reasons U.S. Bancorp (NYSE:USB) is so ridiculously successful.

1. Efficiency
In banking, as in virtually any other industry, one of the primary measures of a successful operation is efficiency — that is, how much does it cost to produce each dollar of revenue?

The metric that’s used to gauge this among banks is called the efficiency ratio, calculated by dividing operating expenses by net revenue.

The higher the number, the more it costs to produce a dollar of revenue, and the less that’s left over to build book value or distribute to shareholders.

U.S. Bancorp (NYSE:USB)’s performance in this regard is simply unparalleled. In 2012, its efficiency ratio was 51% — meaning that it costs only $0.51 to produce every $1 of revenue.

By comparison, the average among the 14 largest traditional banks in the United States last year was 63%, with Bank of America Corp (NYSE:BAC) turning in the worst performance at 81%.

2. Return on equity
If there was only one metric that could be relied upon to determine the relative success of a bank, it would be return on equity.