Back to School Computer Sales Continue Slump, Still Some Good News

Back to school computer sales have been slumping for the past couple years, due in large part to the increased popularity of tablets and smartphones.

Back to School Computer Sales Continue Slump, Still Some Good News

According to a recent study by the NPD Group, US computer sales for the 10 week back to school period, ranging from June 30 to September 7, declined by 2.5 percent when compared to the same period of 2012.

Both desktop and notebook sales declined, with desktops losing five percent and notebooks sliding two percent. This is despite the fact that the average price of a computer declined from $709 last year to $671 this year.

Despite the fact that numbers were down, it is important to note that things were not nearly as bad as they could have been. This is due in large part to the success of Chromebooks and Windows Touch devices.

It is important to note that Chromebooks did not exist in 2012, meaning that the comparison between this year and last are not identical. This is particularly important because roughly 175,000 units were sold this year alone, providing some growth to the notebook market.

The NPD Group study also noted that “entry-level Windows notebooks (under $300) increased 14 percent, and Windows touch notebooks accounted for 25 percent of Windows notebook sales.”

What about the Macbook? Although it is easy to believe that this notebook would help back to school computer sales, this is not the way things worked out. Instead, sales slipped more than three percent with the average sales price dropping from $1,445 to $1,286.

Stephen Baker, vice president of industry analysis at NPD, was optimistic regarding Chromebooks and Windows touch saying, “Chromebooks and Windows Touch helped offset what could have been much steeper declines this back-to-school season.”

Back to school computer sales were not as bad as they could have been, however, we should not expect things to get any better in the future. With tablets continuing to grow in popularity, it is easy to believe that computer sales, including desktops and notebooks, will continue to struggle.

This may be bad news for some companies, to a certain degree, but others, such as Apple Inc. (NASDAQ:AAPL), thanks to the popularity of its iPad, will not take nearly as big of a hit.

These hedge fund managers continue to invest heavily in Apple, thanks in large part to the dominance of its iPad tablets: David Einhorn, Christopher Hansen, Jeffrey Edwards, Stuart Peterson, and Mark Diker.

Recommended reading:

Apple in France

Hedge Fund News

Bill Ackman’s APD Bombshell

Disclosure: none

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

The 10 Countries with the Highest Suicide Rates

The 10 Most Technologically Advanced Countries in the World

The 10 Safest Countries in the World to Live in Peace

The 10 Top Selling Smartphones in the World 2014

The 12 Biggest Shopping Centers in the World

The 10 Friendliest Countries in the World

Qihoo 360 Technology Co Ltd (QIHU), Actavis plc (ACT), Yahoo! Inc. (YHOO) Among 20 Long Ideas from Sohn Canada

The 10 Laziest Countries in the World

The 10 Most Polluted Countries in the World

The 10 Most Dangerous Cities in America 2014

The Top 10 Gold Producing Countries in the World

The 10 Tallest Buildings in the World

The 10 Richest Stand Up Comedians in the World

The 10 Fattest Countries in the World

The 5 Best Summer Jobs for Teens

The 10 Most Religious Countries in the World Keeping the Faith

The 10 Most Educated Countries in the World

The 10 Most Popular Cell Phones in the World

The 10 Drunkest Countries in the World

The 10 Most Expensive Private Schools in the World

The 10 Smallest Countries in the World

Walking Dead Season 5 Spoilers You’ll Wish You Didn’t Know

The 10 Poorest Countries in the World

The 10 Greenest Countries in the World

The Top 10 Countries with the Highest Population in the World

The 10 Most Visited Countries in the World

The Top 10 Star Wars Characters in the Iconic Series

The 10 Most Expensive Android Phones in the World

5 Reasons Why The Illuminati Is Real and a Threat to Society

The 6 Scariest Halloween Costumes Ever Screamed At

The 4 Biggest Hedge Fund Managers in the World Today

The 15 Most Densely Populated Countries in the World

The 10 Biggest Tea Drinking Countries in the World

Top 6 Ways to Improve Your Checkout Process and Close Sales

The 5 Most Profitable Online Businesses You Can Start Today

The 20 Most Profitable Hospitals in the US

The 5 Most Profitable Home Businesses to Start

The 7 Teams that Will Win the Stanley Cup in 2015

The Top 10 Most Expensive Digital Cameras to Snap Stunning Shots With

The 10 Highest Quality Fast Food Restaurants In America Today

The 8 Best Halloween Decorating Ideas to Spook Up Your House

10 Marvel Women that Should Get a Movie Right Now

The 20 Best Remixes of Popular Songs that Will Make You Forget the Originals

7 Most Expensive Cities in the World

5 Least Expensive Cities in the World

10 Celebrities Who Believe In Scientology

10 High Margin Food Products to Build a Business Around

The 10 Most Expensive Clothing Stores in the United States to Get Decked Out At

The 5 Biggest Kickstarter Scams That Swindled Backers’ Donations

The 10 Most Expensive Boarding Schools In the World

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!