When a customer walks into a wireless store to purchase a new device, they may or may not have an idea of what they are looking for. This holds true in stores all over the world. For this reason, the store employees have the ability to push whatever product they want. New research has shown that British retailers are pushing Samsung smartphones more than the Apple Inc. (NASDAQ:AAPL) iPhone.
According a recent report by The Telegraph, “The Samsung Galaxy SIII was the most recommended smartphone in a mystery shopper survey of eight leading retailers carried out by Informa Telecoms and Media.”
Not only was the Galaxy SIII recommended more often than the Apple Inc. (NASDAQ:AAPL) iPhone, but other options, such as the those from LG and BlackBerry, have very little presence in this part of the world.
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What does all this mean? In short, if you were to walk into one of the retailers detailed in the survey you would likely be pushed towards the Samsung Galaxy SIII as opposed to any other smartphone.
From the same article, here is a breakdown of what the research included:
“The researchers visited John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse and Phones 4U. The mystery shoppers scored manufacturers based on whether they were advertised in the store window or in-store. They then asked a sales assistant to recommend three smartphones or tablets.”
As you can see, the survey touched on many of the top British retailers of smartphones. Additionally, the research goes above and beyond in terms of detail. At each store, sales assistants were asked to recommend several smartphones. This gave a clear idea of which model was being pushed the hardest.
Here is more information direct from Julian Jest of Informa: