Are Apple Inc. (AAPL) and Foursquare a Potential Google Inc (GOOG) Maps Killer?

Everybody seems to be going after Google Inc (NASDAQ:GOOG) lately. First Facebook Inc (NASDAQ:FB) gave the company a run for its money by unveiling Graph Search. Never one to be outdone, Apple Inc. (NASDAQ:AAPL) has also decided to heat up the competition. By potentially teaming up with FourSquare Labs, the company is hoping to sharpen its maps application into a worthy Google opponent. Making Apple Maps look awesome may be tricky after its recent fiasco, but it could work this time around.

Apple Inc. (NASDAQ:AAPL)It’s hip to be FourSquare
So far, any partnership between FourSquare and Apple Inc. (NASDAQ:AAPL) is little more than a rumor. However, it’s no secret that the company has been gunning to implement its own local services into Apple devices for a while now.

Apple Inc. (NASDAQ:AAPL) has already forged a relationship with business reviewer Yelp Inc (NYSE:YELP), which allows Maps users to get a thorough impression of a place before they visit. The collaboration has helped Apple collect over 100 million worldwide business listings this year. An agreement with FourSquare would give Apple Inc. (NASDAQ:AAPL) access to 50 million companies in 220 countries, making the database even more comprehensive. But there is one more reason why FourSquare could be a huge asset to AAPL.

Accurate Apple
Besides a bigger listing of venues, FourSquare can greatly help Apple’s Maps application by giving it more specific GPS information. When FourSquare users check in, their location coordinates are instantly updated in the application’s system, which keeps the database constantly up to date.

After isolating iPhone users with an app that was riddled with errors and bugs, Apple Inc. (NASDAQ:AAPL) Maps now needs to associate itself with a company that prides itself on accuracy. FourSquare, with its popularity and high data quality, could be the perfect company to do just that.

Is it enough?
The latest Apple discussions over local data prove the company is out for Google Inc (NASDAQ:GOOG)’s blood. Apple doesn’t just want to knock the dust off its formerly faulty Apple Inc. (NASDAQ:AAPL) Maps. The company wants to turn it into the application to beat, and judging by the companies AAPL has been talking to, it looks like it has a clear idea of how to pull it off. Only time will tell, of course, but it looks like buggy Apple Maps is an app of the past (not a moment too soon), and a huge revamp might soon be on the horizon.

The article Are Apple and Foursquare a Potential Google Maps Killer? originally appeared on Fool.com and is written by Caroline Bennett.

Fool contributor Caroline Bennett has no position in any stocks mentioned. The Motley Fool recommends Apple, Facebook, and Google. The Motley Fool owns shares of Apple, Facebook, and Google.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

10 Self-Made Billionaires Who Came From Nothing

The 10 Most Expensive Cities to Live in North America

The 13 Most Expensive Headphones in the World to Represent

The Top 20 Wealthiest Soccer Teams in 2014

4 BuzzWorthy Cannabis Stocks And Some Smoking Derivative Plays

The 10 Healthiest Fast Food Chains in America to Dine At

The 5 Most Expensive Cat Food Brands You Can Spoil Your Kitty With

The 6 Best eCommerce Platforms for Small Businesses

The 10 Worst Mistakes an Entrepreneur Can Make

The 5 Most OP Characters in League of Legends to Carry Games and Crush Foes With

The 5 Best Foods to Eat Before Running that Will Help You Pound the Pavement

10 Glaring Plot Holes in The Walking Dead that a Zombie-Filled Bus Could Drive Through

The 5 Biggest Celebrity Stoners Who Love Their Reefer

The 10 Most Overrated Movies Of All Time by Out-of-Touch Critics

Top 6 Least Expensive Cruise Destinations For 2015 that Will Take You to Paradise

10 States with Lowest Substance Abuse Rates in America

The 14 Most Watched TV Finales Ever

The 10 Best Selling Role Playing Games of All Time for PC

10 Most Influential Papers In Economics

Top 8 Biggest Charities in the US

10 Worst Celebrity Career Moves Ever

Top 10 Best Paid Tennis Stars in the World

10 Cities with High Demand for Nurses

6 of the Worst Greeting Card Messages Ever Crafted

How to Make Money in ArcheAge and Build Your Empire

10 Foods To Eat To Lower Cholesterol Levels

The 10 Most Hated Television Characters of All Time

The 30 Worst Halloween Costume Ideas Ever Brought to Horrible Life

10 Vocational Skills in Demand Today with Jobs Waiting to be Filled

10 Best Places to Visit in Central and South America

The 10 Greatest Empires in History Which Nearly Conquered the World

The 6 Cheapest Boarding Schools In America 2015

5 Clear Reasons LoL is Better than DotA, Continues to Rule MOBAs

The Only 9 Teams with a Chance to Win the Super Bowl

The 15 Most Common Phobias in America that Induce Fits of Panic

Top 6 Least Expensive Tourist Destinations in 2014

Jim Goetz, Peter Fenton, Jim Breyer: Top 6 Venture Investors for 2014

Top 15 Billionaires in 2014

5 Pitfalls To Avoid When Buying a Franchise

Top 20 Medical Schools in the US – 2014 Rankings

4 Business Strategies that Turned Jamie Oliver into the World’s Richest Chef

6 Qualities That Make You A Good Team Player

10 High Paying Seasonal Jobs in America this Holiday Season

The 10 Busiest Shipping Lanes in the World

5 Most Valuable Brands in China

The 10 States with Highest Substance Abuse Rates Crippling Their Populace

The Top 10 Things to Do Before You Die That Will Echo for Eternity

The 10 Best Selling Items on Etsy

Top 10 Things to Do in Tokyo, the Greatest City in the World

10 Mistakes on Social Media that Can Harm You and Will Probably Get You Canned

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!