Apple Inc. (AAPL)’s Saving Grace

Page 2 of 2

In Shin’s interview with The Korea Times, he confirmed that the company will accelerate its planned launches of Chinese-friendly devices.

Apple’s saving grace
For now, Apple Inc. (NASDAQ:AAPL)’s the only OEM with a 64-bit processor and a fingerprint sensor. Furthermore, it has just fortified its position at the high end of the market with its launch of two new iPhone models. With key first-mover advantages on these new technologies, and on the back of its brand power and retail presence, Apple should manage to fend off competition enough to support its conservative valuation — for now.

But the longer Apple Inc. (NASDAQ:AAPL) waits to let Android get entrenched in fast-growing markets, the more it’s missing out on potential lifelong customers. To stay competitive, Apple will need to respond with a lower-cost iPhone at some point. It’s already happened with iPods (iPod Nano and iPod Shuffle) and iPads (iPad Mini), and it will happen with iPhones (hopefully) — it’s just a matter of time.

The article iPhone 5s Gets Sweet Upgrade. Samsung Says: Me, Too! originally appeared on Fool.com.

Fool contributor Daniel Sparks owns shares of Apple. The Motley Fool recommends and owns shares of Apple and Google. 

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.


Page 2 of 2