The fact that many people are looking forward to the potential announcement of a cheaper Apple Inc. (NASDAQ:AAPL) iPhone has not been lost in the shuffle. This has been discussed over and over again for the last few months, and at this point everybody is hoping Cupertino comes out and says something at some point in the near future. We have discussed this rumor in the past, such as in this gripping article, but are going to take a different approach to this subject today.
While many believe that Apple should release a cheaper iPhone for emerging markets, this may not be in the company’s best interest at the present time. Instead, there are other groups of people who may be worth targeting.
For more on this story, we are going to review a recent video published by Bloomberg. Here is a brief rundown on what the video is all about:
“In today’s “Single Best Chart,” Bloomberg’s Scarlet Fu compares ownership of smartphones by income and age. She speaks on Bloomberg Television’s “Bloomberg Surveillance.”
Although the Apple Inc. (NASDAQ:AAPL) iPhone is one of the most popular smartphones in the world, many think that Cupertino needs a cheaper variation in order to take things to the next level. Would this be a big mistake? Here is some information from the video, discussing this as well as other markets that could be worth targeting:
“You know the focus has been on creating a lower end phone for the emerging markets. Forget about it. This chart is based on Pew Research Centers latest findings on smartphone usage by age and income in the US.”
The start of this video segment sets the stage, showing that a lower end smartphone may not be the way to go right now. This doesn’t mean it is necessarily the wrong move, but Apple Inc. (NASDAQ:AAPL) is definitely weighing its options.
Here is more from the video segment:
“Look at what happens when you reveal the wealthier consumers in each age group. Young people with money report 90 percent smartphone usage. The over 65 set, only 43 percent ownership. That is opportunity because it suggests the next big place for high margin growth, the place to make a lot of money, is the older adult with money.”
Is it possible that this market segment will be more heavily targeted by the likes of Apple Inc. (NASDAQ:AAPL) and its competitors in the years to come?
Check out this article for more information on Cupertino, while also visiting the next page to watch the video segment in its entirety.