Over the past couple of months, we have been paying close attention to Apple Inc. (NASDAQ:AAPL) and how the company is driving revenue. In fact, we took a closer loo at this here. While it is well known that Cupertino is sitting on a fat stack of cash, more is always better. This is why the tech giant has to be happy about the most recent report from Velti.
In short, the data from Velti (not available to the public) shows that the Apple iOS mobile operating system is picking up more steam in regards to mobile advertising market share.
According to TechCrunch, a well known tech blog with access to the report, “Apple’s share grow from 59 percent overall to 64 percent between May 2012 and May 2013, with the iPhone 5 grabbing a lot of those new impressions. The iPhone 5′s share grew by 7.4 percentage points between May last year and May of 2013, and the iPad added 3.7 percentage points, too, though the iPod touch saw big losses.”
As you can see, Apple Inc. (NASDAQ:AAPL) is picking up the pace in this department and the competition better get on its horse if these companies have any thoughts of tracking down Cupertino in the near future.
In a year one span between May 2012 and May 2013, Apple was able to pick up five percent of the market. This was due in large part to the success of the iPhone 5.
At this point, there is one question to answer: will Apple Inc. (NASDAQ:AAPL) be able to achieve even more success once its new iPhone hits the market? This is something to keep an eye one.
The same TechCrunch piece went on to add the following:
“Samsung is also growing its own share, however, but it isn’t climbing at anywhere near the rate of its Apple competitor.”
There is no denying the fact that other companies are going to see an increase in share, due to the sheer number of people turning to mobile platforms. That being said, none have been able to make as much progress as Apple Inc. (NASDAQ:AAPL).
The future looks bright for Apple and its iOS mobile operating system as far as mobile advertising market share is concerned. There is no reason to believe the company is going to slip over the next 12 months. If anything, it could turn the screws even tighter on the competition.