Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Apple Inc. (AAPL) vs. Microsoft Corporation (MSFT) vs. Google Inc (GOOG): Battle for the Living Room

Page 1 of 2

It all comes down to the living room. The titans of tech have traded punches on PCs and are gaining ground in mobile, but the ultimate battle will take place inside the TV.

And why not? The TV is really just a full-blown monitor. With so many people wrapping up their days by spending their leisure time consuming prime-time programming, it was just a matter of time before the quest for eyeballs came to the battle to end all battles in your living room.

So let’s look at how the biggest players in tech are jockeying for position to be at the heart of your home’s heart.

Microsoft Corporation (MSFT)

Microsoft Corporation (NASDAQ:MSFT)
The Xbox 360 isn’t just about gaming, and that became apparent during last month’s Xbox One media event, when the entire first half of the presentation was devoted to the new console’s streaming and computing benefits. Game demos followed during the latter half of the reveal.

When the Xbox One hits the market in time for this year’s holiday shopping season, buyers will be able to seamlessly shift from games to live TV to Internet Explorer.

Microsoft Corporation (NASDAQ:MSFT) knows what it’s doing. It was the first console maker to allow Netflix, Inc. (NASDAQ:NFLX) subscribers to stream through its console. Netflix was a lot smaller at the time, and streaming video was largely a novelty. However, with Netflix CEO Reed Hastings sitting on Microsoft Corporation (NASDAQ:MSFT)’s board — where he remained until stepping down last year — no one has had to tell the software giant that Netflix is the leading source of bandwidth consumption during peak prime-time hours. Even without Hastings on the Microsoft Corporation (NASDAQ:MSFT) board, Netflix will be a big part of the Xbox One experience.

Google Inc (NASDAQ:GOOG)
The world’s leading online search provider fumbled Google TV with its launch three years ago.

Big G had best-of-class partners on the hardware end, but it failed to play nice with the programmers. Leading broadcasters and cable networks didn’t buy in, and Google Inc (NASDAQ:GOOG) TV launched a Web-enabled platform where many of the more popular viewing options were blocked for Google Inc (NASDAQ:GOOG) TV viewing.

Page 1 of 2

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!