Apple Inc. (AAPL) Updates: Major Step Forward, Pre-Orders & Microsoft Corporation (MSFT)

Editor’s Note: Apple Inc. (NASDAQ:AAPL), Microsoft Corporation (NASDAQ:MSFT), Google Inc (NASDAQ:GOOG)

iOS 7: Apple’s new operating system goes live today (The Telegraph)
Apple Inc. (NASDAQ:AAPL) customers will today be able to download the company’s new operating system in what is being billed as a major step forward for iPhones and iPads. The iOS 7 was announced at the company’s annual developers’ conference back in June where chief executive Tim Cook hailed it as “the biggest change to iOS since the iPhone”.

Should this Concern Apple Inc. (AAPL) and Google Inc (GOOG)?

‘Gold rush’ for Apple iPhone 5S in China (Herald Sun)
Apple Inc. (NASDAQ:AAPL)’S first golden iPhone has reportedly sold out immediately in Hong Kong and mainland China. State-run news website sh.eastday.com reported on Wednesday that the gold iPhone 5S models were quickly bought up after online pre-orders began on Tuesday morning.

Don’t count Apple out — yet (CBS Money Watch)
After the introduction of two “so what?” iPhones, beating up on Apple is all the rage. This is ironic. In July, I called Apple a “dead company walking” after analyzing executives’ speeches at an earlier conference. I was so flamed for attacking Apple that one friend suggested that I would have been less of a target if I had insulted the legacy of Mother Teresa. As I said in July, the mindset running Apple is that of theme-and-variation innovation, not the formulation of new ideas. I stand behind that analysis — nothing in the event last week shows a new mindset at Apple. But, the claims that it’s over for Apple are just wrong. In fact, I’m more hopeful for Apple now than I was in July.

In tech-savvy Japan, Apple tops Microsoft in brand perception (CNet)
Apple Inc. (NASDAQ:AAPL) has reached the top spot in corporate brand perception for the first time in Japan, as iPhone makes solid gains there, Nikkei said on Wednesday. Apple saw a “greater willingness of business people to recommend its products,” according Nikkei Research. …Microsoft Corporation (NASDAQ:MSFT) fell to third place from first in 2012 because fewer businesses stated that they would recommend their products, Nikkei Research said. Google Inc (NASDAQ:GOOG) is also on the rise, jumping to fifth place from eighth.

Brands Bet Millions That Apple’s iTunes Radio Scales Quickly (Ad Age)
Like any new service, iTunes Radio will have zero users when it launches on Wednesday. More important, one of the key platforms for Apple Inc. (NASDAQ:AAPL)’s highly-anticipated streaming music service, the iOS 7 mobile platform necessary to run iTunes Radio on iPhones and iPads, is also being released for the first time today. But that doesn’t seem to concern advertisers. Several big brands have shelled out upwards of $10 million to be iTunes Radio launch partners, a large bet that iTunes Radio will quickly become a force in the already crowded Internet radio industry.

Can ethical phones compete with Apple and Samsung? (CNBC)

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