The Apple Inc. (NASDAQ:AAPL) TV is now officially available in India. At this time, the price of the service is Rs. 7,900.
While this is a big deal for those who live in India, many wonder what took the Cupertino-based company so long to provide the service. After all, it originally launched in the United States last year.
Apple Inc. (NASDAQ:AAPL) Press Info
ThinkDigit has covered this story in great depth, and has even been in touch with an Apple Inc. (NASDAQ:AAPL) representative. Here is what the article published by ThinkDigit has to say:
“While talking to ThinkDigit, an Apple India representative stated that the company was looking at partnering with Indian content providers to stream content using Apple TV, similar to the way American users can access video streaming services like Netflix and Hulu Plus on their TVs through the device. However, there were no specific details available right now.”
Much like the market in China, it appears that Apple would love to dive deeper into the Indian market. Over the past few months, the company has made a lot of progress in India, in terms of sales, thanks to a far-reaching advertising and marketing strategy.
No, the smartphone market in India is not as large as China. That being said, this could begin to change as the years go by. For this reason, it appears that Apple Inc. (NASDAQ:AAPL) is beginning to position itself appropriately.
It has only been a few months since Apple Inc. (NASDAQ:AAPL) launched the iTunes Music Store in India. Now, the company has brought its streaming TV box to residents. While it is hard to imagine what is coming next, it is safe to say that AAPL is keeping an eye on the market and the direction in which it is headed.
What are your thoughts on Apple Inc. (NASDAQ:AAPL) spending more resources in India? Share your comments below.
DISCLOSURE: I have no positions in any stock mentioned.
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