Apple Inc. (AAPL) to Take Market from Fossil, Inc. (FOSL)

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A few weeks ago, news begun to spread about a new Apple Inc. (NASDAQ:AAPL) “iWatch” product, which if true could make way for a number of new devices for the tech giant. The news seemed to spark the innovation edge that investors had sought, as the stock traded higher in the week prior. However, while many try to digest its meaning, I can’t help but to think that this could be disastrous for Fossil, Inc. (NASDAQ:FOSL).

Does an iWatch Make Sense?

Last week I read an article, following reports from The Wall Street Journal and The New York Times about Apple Inc. (NASDAQ:AAPL) testing watch designs, entitled “Five Reasons Why Apple Will Fail.” The points made in this article were reasonable, such as: Watches being a hard sell to tech-savvy consumers, Apple is not best-positioned for this space, CEO Tim Cook is a board member for NIKE, Inc. (NYSE:NKE), and Apple will price itself too high. While these points are logical, you can’t forget that there are millions of consumers, such as myself, that will buy any new Apple Inc. (NASDAQ:AAPL) product just to expand our ecosystem of products, and such a device could become a hot commodity as an accessory to many consumers.

Apple Inc. (NASDAQ:AAPL)Allow Speculation to Run Wild

Over the last two weeks there have been countless images of what Apple Inc. (NASDAQ:AAPL)’s new iWatch may look like. Some believe that this is just a rumor, and are tying the rumor to recent news of Apple TV and Apple cars. However, Apple has been good in the past about allowing certain product launches to slip into the media. And for the most part, the company has a fairly good record at producing product from rumors, unlike Google Inc (NASDAQ:GOOG) who still earns most of its revenue from advertising while “rumors” slip of greater innovation.

Analyst Gene Munster, who has been incredibly accurate regarding Apple Inc. (NASDAQ:AAPL) and its business, believes an iWatch is likely, saying, “it’s unlimited, the number of wearable things you can tap into.” When you think about it, he’s right — we wear necklaces, rings, watches, belts, purses, wallets, etc. and this would give Apple a better presence into the retail/fashion space. Therefore, the company becomes more diversified with more products, which is what analysts/investors have been requesting.

Will Apple Affect Fossil?

While the “iWatch” will most likely be more of an iPod than an iPhone, it will be priced at a premium and will be sought by many consumers. Fossil is a company that has found it difficult to remain consistent over the last two years. During the last 12 months the company has recorded revenue of $2.86 billion, which is only a fraction of the total worldwide watch market, making it very attractive for Apple. And with Fossil being in the luxury retail business, this will be the business that Apple would take away.

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