Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Apple Inc. (AAPL): The Company Continues Its Mobile Browser Domination

In recent times, Apple Inc. (NASDAQ:AAPL) has been trying to shift consumer focus away from market share in unit terms while emphasizing different usage statistics, arguing that even though people may buy competing devices, they might not be using them as much.

Well, if the Mac maker is looking for more ammo, it needs to look no further than new data out from Net Applications. The mobile version of Apple Inc. (NASDAQ:AAPL)’s Safari browser has now reached 61.8% in March, well ahead of Google Inc (NASDAQ:GOOG)‘s Android browser at 21.9%. Opera Mini ranked third with 8.4% share, and Google’s Chrome grabbed a 2.4% share. Microsoft Corporation (NASDAQ:MSFT) Internet Explorer earned just 2%.

Apple Inc. (AAPL)

Chrome for Android only launched just over a year ago, which means all smartphones running older versions of Android (which is a lot) don’t get the popular browser as a default. It can still be downloaded manually from Google Inc (NASDAQ:GOOG) Play, but the figures imply that most users just stick with what’s already there.

Apple Inc. (NASDAQ:AAPL)’s figure in March was a jump from the 55.4% it posted in February, although its mobile browser share tends to fluctuate between 60% and 66% most of the time. Apple Inc. (NASDAQ:AAPL) offers other browsers on its iOS platform, but subtly undermines them by only allowing Safari as the default and prohibiting alternatives from using the Nitro JavaScript Engine for better performance (Apple claims this is for security reasons).

Browser usage is just one of the numerous ways in which tech heavyweights vie for consumer mindshare, since browsers allow companies to shape how we view the Internet. Browser choice has even landed Microsoft in hot regulatory water recently, when it agreed to pay up a $732 million fine to the European Commission.

While you may think that Apple Inc. (NASDAQ:AAPL)’s mobile browser share would draw regulatory scrutiny, it’s still hard to argue that Apple Inc. (NASDAQ:AAPL)’s mildly anticompetitive practices are translating into total market domination, since regulators tend to focus more on unit share over usage share.

Still, the figures raise an obvious question: Why aren’t Android users browsing the web more?

The article Apple Continues Its Mobile-Browser Domination originally appeared on Fool.com and is written by Evan Niu, CFA.

Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Amazon.com, Apple, Facebook, and Google. The Motley Fool owns shares of Amazon.com, Apple, Facebook, Google, and Microsoft.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Loading Comments...