Despite the fact that Apple Inc. (NASDAQ:AAPL) has ran into fierce competition in the smartphone market, most notably from Samsung, the Cupertino based company is not having similar issues with its iPad lineup of tablets.
In short, there is no company out there right now that is able to compete with the Apple iPad. Cupertino has this market cornered, for the most part, and is hoping to keep things this way well into the future.
Even more impressive is the fact that Apple Inc. (NASDAQ:AAPL) has been holding onto this spot for several years. It is not like the competition is unaware of what the iPad brings to the table. That being said, no company has been able to roll out a device that can compete with the tablet.
For a better idea of just how well the Apple iPad is performing, let’s take a closer look at a recent study by Chitika Insights.
Since the iPad first became available three years go, the tablet market has experienced steady growth. Not only have these devices become popular among individuals, but a growing number of companies and learning institutions are taking full advantage.
Here is what Chitika did. They studied “Web usage among leading tablet devices for the month of April 2013.” From there, they came away with the following information:
“The iPad has shown little fluctuation in web traffic volume so far this year, claiming 81.3% of tablet web traffic in April, up slightly from 81.0% in January. Amazon’s Kindle Fire has maintained its place as the second largest tablet in web traffic share with 7.4% of traffic in April. The Samsung Galaxy family of tablets shows the most interesting trend, as the only tablet to post gains every month since January. Web traffic share for Galaxy tablets has increased by 20.5% since January, claiming 4.7% of web traffic volume in April versus 3.9% in January. While the iPad remains by far the most popular tablet in terms of web traffic, indicating a high level of user interaction with the devices, the Android tablet users are not backing down.”
As you can see, not only does the Apple Inc. (NASDAQ:AAPL) lineup hold onto more than 81 percent of tablet web traffic, this is an increase over the past few months.
At this point, the Amazon Kindle Fire is Apple’s biggest threat. That being said, the device is only holding onto 7.4 percent of web traffic share. This is a far cry from the 81 percent that Apple claims.
Until another company begins to steal some of Apple Inc. (NASDAQ:AAPL)’s web traffic share, Cupertino will remain king without any competitor posing a real threat.