Apple Inc. (NASDAQ:AAPL) has already been very busy this week at its Worldwide Developers Conference (WWDC) in San Francisco, and we are only on day two. The company has unveiled what seems to be reams and reams of information about the various software, new services and of course the new operating systems that will soon be put in place – the iOS 7 for mobile devices and Mac OS X Mavericks for desktops and laptops. But in the middle of all that, Apple did happen to unveil some new hardware – hardware that may say to those doubters that the PC is not dead yet – it just might still be effective in the office environment.
Apple Inc. (NASDAQ:AAPL) did not unveil any new signature mobile devices (at least, not yet) at WWDC, but the big hardware reveal at the conference this week was the newest version of the Macintosh Pro desktop computer, and the company unveiled some details about this new model that is supposed to be designed for the office space – for those business professionals who have daily computing needs and do not or cannot leave the office and go mobile.
This new Apple inc. (NASDAQ:AAPL) creation boasts flash storage drives rather than the old solid-state drives. and the read and write speeds are more than twice as fast as before. These flash storage drives have not made their way into the average desktop PC market because of their premium price, so having Apple introduce them would seem to make sense – but the Apple brand gives these drives some approachability and makes them “official” as practical and potentially feasible in the enterprise PC market. These new desktops also will sport four USB 3.0 ports and a six-pack of Thunderbolt 2 ports, which will support 4K displays of resolution up to 3840×2160 pixels.
What are your thoughts about the desktop computer in general? Can Apple Inc. (NASDAQ:AAPL) re-invigorate the market with its new version of Macintosh devices? Let us know your feedback in the comments section below.