Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Apple Inc. (AAPL), NIKE, Inc. (NKE): The Mobile Future of Diabetes Treatments

Page 1 of 2

In my opinion, the Nike+ FuelBand released by Apple Inc. (NASDAQ:AAPL) and NIKE, Inc. (NYSE:NKE) last year was a seminal product in health care tech. The FuelBand represents the first convergence of mobile technology and personal fitness accepted on a mainstream scale, and it boosted Nike’s equipment division profits 18% year over year in fiscal 2012.

The FuelBand, a fitness bracelet that could be tracked via an iPhone app, kicked off a wave of “smart” fitness products that resulted in the “social gamification” of personal fitness, as users began competing with friends over social networks.

However, the FuelBand’s success has influenced other areas of health care as well. New health and fitness apps hit the iOS and Android market every day, including heart rate monitors. exercise planners, and even device-dependent apps for monitoring diabetes.

Apple Inc. (NASDAQ:AAPL)The idea of using mobile technology to improve the lives of diabetes patients is a lucrative one, considering that 8.3% of the American population suffers from the debilitating disease. Although diabetes care has improved greatly over the past few decades with more wearable, automated insulin pumps, many devices have not fully taken advantage of advances in mobile technology.

Sanofi’s shining star
Sanofi SA (ADR) (NYSE:SNY)
‘s iBGStar has been the most recognized product in this new field of “smart” diabetes products. The iBGStar, which was approved by the Food and Drug Administration in 2011, is the first blood glucose monitor that can synchronize with an iPhone or iPod Touch. The iBGStar connects to the bottom of either device and allows users to get blood glucose readings from the accompanying test strips.

By associating itself with Apple Inc. (NASDAQ:AAPL) and inking an exclusive sales agreement with U.K. retail pharmacy chain Boots, the product quickly gained positive consumer and media exposure. The iBGStar is sold on the classic razor-and-razor blades business model — the unit costs under $100, but a package of 50 test strips costs $65 or more.

For its next version, Sanofi SA (ADR) (NYSE:SNY) is looking to expand into other platforms like Google Inc (NASDAQ:GOOG) Android and look to wireless connections like Bluetooth to reduce physical connections on the platform.

The iBGStar also helps Sanofi SA (ADR) (NYSE:SNY) gain further recognition for its diabetes franchise — a rapidly growing segment that reported 12.9% year-over-year revenue growth last year thanks to strong sales of insulin products Lantus and Apidra. By comparison, Sanofi’s core pharmaceuticals segment reported a 7.1% decline.

Allscripts and MCT tap into the cloud
While Sanofi SA (ADR) (NYSE:SNY)’s product has established a foothold in the consumer market, advances have also been made in medical practices. Last year, leading electronic health record, or EHR, provider Allscripts Healthcare Solutions Inc (NASDAQ:MDRX) announced a partnership with diabetes management software maker MyCareTeam (MCT) to enhance treatment records for diabetic patients.

MCT integrated its software platform, MCT-Clinical for Diabetes, into Allscripts Healthcare Solutions Inc (NASDAQ:MDRX)’ EHR suite to receive vital readings from their glucose meters. The readings — which include blood glucose levels, caloric intake, weight, vital signs, and blood pressure — were sent to a cloud-based database.

By directly sending data over the Internet to an EHR, more accurate and updated records of diabetes patients can be kept. In addition, Allscripts Healthcare Solutions Inc (NASDAQ:MDRX)’ popular iPad app, Wand, makes these records easily accessible from the point of care.

MCT also offers an iOS app, BlueLoop, which allows diabetes patients to document, store, and share diabetes stats — such as blood glucose levels, carbohydrate intake, and current medications — with other users.

Other mobile solutions
Although they are the most established, Sanofi SA (ADR) (NYSE:SNY) and Allscripts Healthcare Solutions Inc (NASDAQ:MDRX) are only two major players in the field of mobile diabetes solutions. There are other products from smaller, privately held companies that investors should also be aware of.

Page 1 of 2

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!