Apple TV and Netflix: Key Data To Watch

Apple TV and Netflix: In today’s day and age, everybody wants to be connected. For this reason, companies like Apple Inc. (NASDAQ:AAPL) and Netflix, Inc. (NASDAQ:NFLX) never sleep. Instead, they are always looking for a way to bring the next big thing to the market. They are always looking for a way to ensure that customers are getting what they want, when they want it.

Both Apple and Netflix tie into a recent study released by the NPD Group’s Connected Intelligence Connected Home Report.

Before we get into the finer details of the report, including how it impacts Apple Inc. (NASDAQ:AAPL) and Netflix, Inc. (NASDAQ:NFLX), let’s take a closer look at what it says.

The study claims that “47 percent of home entertainment devices are currently connected and being used for their online capabilities.”

To offer a bit more guidance, home entertainment devices are classified as internet capable televisions, video gaming consoles, Blu-ray disc players, and streaming media devices.

Are you beginning to see how this could impact companies such as Apple Inc. (NASDAQ:AAPL) and Netflix?

First off, you have Apple Inc. (NASDAQ:AAPL). Right now, the Cupertino based company offers a television service that allows users to access movies, television, shows, sports and much more.

But what could this mean to the future of an actual Apple television set? With a growing number of people wanting to connect their home entertainment devices to the internet, this is the type of thing that should get Cupertino excited.

Now, let’s move onto Netflix, Inc. (NASDAQ:NFLX). This one is a bit more obvious than Apple, and it is discussed as such in the report.

According to the report, 40 percent of TVs connected to the Internet, either through the TV itself or through another device, are used to watch Netflix streaming.

This is a big number for Netflix, showing just how big the service has become over the years. In short, it shows that if somebody is using their television to connect to the internet, there is almost a 1 in 2 chance that they are relying on this service.

Here is the last word on Netflix, Inc. (NASDAQ:NFLX), as put simply by John Buffone, director, devices, NPD Connected Intelligence:

“Content usage remains dominated by Netflix and YouTube.”

While this data has more to do with Netflix, Inc. (NASDAQ:NFLX) and less to do with Apple Inc. (NASDAQ:AAPL), it is something that could impact both.

For a graph of the top apps used on connected TVs, courtesy of NPD, see the following page: