Apple Inc. (AAPL): Mobile ‘Net Usage, Vanity App Links

Page 1 of 2

Apple Inc. (NASDAQ:AAPL) made its own form of buzz from the Super Bowl, without actually having a commercial. No, it had nothing to do with the power outage, or Beyonce’s halftime show. (At least, there is no evidence of this so far.) Apple used a commercial to launch a new App Store feature for app developers, which may help improve on some news regarding Apple’s share of the Internet usage market for mobile devices.

Apple Inc. (NASDAQ:AAPL) generated some talk post-Super Bowl when it revealed a “vanity app link” through its App Store as part of a commercial promoting Star Trek Into Darkness. For those who might have missed it, at the very end of the commercial, there is an appeal to viewers “for details and ticket information go to” followed by the “vanity” link of AppStore.com/StarTrekApp. Apple announced Friday that it was introducing new shortlinks which would allow users to easily access the apps they want with a simple-to-remember URL. Users can either access the app by a specific name or a specific company and see all of that company’s apps. All of the shortlinks can be accessed all over the world and they will replace the former iTunes.com link.

Apple Inc. (NASDAQ:AAPL)Having the ability to access apps via the Internet just might be the trick that could allow Apple Inc. (NASDAQ:AAPL) to increase its new-found lead in the market of mobile Internet usage. In a recent worldwide survey of mobile Internet usage revealed that Nokia Corporation (NYSE:NOK) handsets lost their top spot on the list, as Apple now owns 2.59 percent of the market of Internet usage on mobile handsets, with Samsung Electronics Co. Ltd. listing second at 22.69 percent and Nokia third at 22.15 percent.

This is a large change from the previous survey, which had Nokia Corporation (NYSE:NOK) leading with 37.7 percent of the market, with Apple Inc. (NASDAQ:AAPL) second with 28.7 percent and Samsung third at 14.8 percent.

How did Nokia lose its lead, and how did Apple surge to the front?

Page 1 of 2
Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The 10 Most Expensive Law Schools in the US

The 10 Best Wall Street Movies

The 10 Most Expensive Golf Clubs Ever Sold

The 10 Most Expensive Golf Memberships

The 10 Best Disney Characters Ever Created

The 8 Best Foods for Gaining Weight

The 10 Most Expensive Colleges in the World

The 7 Most Memorable Ad Campaigns of All Time

The 7 Most Expensive High Schools in the World

The 10 Electric Vehicles with the Longest Range

The 10 Cities with the Worst Drivers in the World

The 10 Most Expensive Dresses Ever Created

10 Islands to Visit Before You Die

10 Famous Celebrities Who Needed Rehab

The 15 Countries with the Largest Oil Reserves

The 10 Most Overused Excuses in the World

The 5 Best iOS Apps You Can’t Get on Android

5 Companies Damaged By Social Media Blunders

The 10 Most Legendary Blues Songs

The 10 Most Lawless Places in the World

4 Reasons China is a Threat to the US

The 17 Most Sugary Drinks in the World

The 10 Most Ruthless Rulers in History

The 10 Greatest Generals in History

Top 8 Travel Destinations for 2015

The 10 Safest Dog Breeds for Children

The 10 Most Stolen Vehicles in the US

The 7 Most Expensive Celebrity Weddings

The 10 Best LoL Teams in the World

Top 10 Worst Marketing Campaigns Ever Produced

Top 5 Diets that Help You Lose Weight

The 10 Best Ways to Stay Awake

7 Artists That Switched Musical Genres

The 10 Most Expensive Cities to Live in New Jersey

The 10 Best High Schools in New York

The 10 Countries With the Least Gender Inequality

The 6 Biggest Musician-Manager Feuds

The 10 Countries with the Cheapest Gas Prices

The 7 Most Theatrical Bands of All Time

The 8 Worst Band Breakups of All Time

The 10 Most Important South American Leaders

The 7 Most Successful Casting Show Winners

The 10 Most Peaceful Countries in the World

5 Big Reasons Communism Failed

The 15 Most Famous Carl Icahn Quotes

10 Scary Animals that are Actually Harmless

The 8 Most Famous Singer-Actors in Entertainment

The 10 Longest Wars of All Time

The 13 Worst Looking Foods that Taste Great

The 6 Most Gruesome Injuries Suffered During a Sports Match

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!