Apple Inc. (AAPL), Microsoft Corporation (MSFT): One Could Learn from the Other

While Redmond gives its new innovations a fair shot to produce sales numbers, Apple has recently been on a dizzying production cycle where it tries to roll out a new device every few months, and an new OS nearly every year.  In this writer’s humble opinion, focusing on quantity of products in the market or the speed in which they are produced takes away the focus on innovation.  Yes, Apple was the leader in tech innovation – but that was when Apple looked to make devices that were truly new and different from their predecessors, not just updates from the fall because now it’s spring.

If Apple wants to return to its innovative ways, it likely could take from the Microsoft model in this way – show down. Once a device is introduced, don’t put out a new version until it is truly a new version. Let the level of innovation dictate the production schedule. Apple has succeeded for 30 years because it has been different from Microsoft in the ways Satell wrote – but it was successful like Microsoft due to the similarity in focus on innovation. When Apple diverged from that, it lost its edge.

What are your thoughts about Apple Inc. (NASDAQ:AAPL) as it compares to Microsoft Corporation (NASDAQ:MSFT), and where do you see it going from here? Do you think Apple should heed any of this advice and be willing to adapt? Let us know your thoughts in the comments section below.

DISCLOSURE: I own no positions in any stock mentioned.