The NPD Group, one of the leading market research companies in the tech space, has revealed some statistics concerning sales of Apple Inc. (NASDAQ:AAPL)’s MacBook lineup during the holiday rush.
Apple Inc. (NASDAQ:AAPL) Press Info
NPD Group’s Weekly Tracking Service, as reported by AppleInsider, shows that sales between November 18 and December 22 were lower in 2012 than 2011.
Even though overall sales numbers declined, the article goes on to discuss the silver lining for Apple Inc. (NASDAQ:AAPL):
The average selling price of MacBooks was up nearly $100 from a year prior to $1,419.
According to the official report by NPD, which you can see here, Apple and its MacBook line were not alone. Here is some information from the report discussing consumer electronic sales in general:
Overall sales declined 7 percent with consumers spending $13.7 billion dollars.
Forty-six percent of sales took place in the first two weeks, the highest share in the past four years, while the last three weeks of sales accounted for 54 percent of sales. Sales for the first two weeks declined 3.7 percent over 2011 while the last three weeks fell more than 11 percent.
With Black Friday and Cyber Monday becoming more and more popular with each passing year, sales are beginning to pick up during the early part of the holiday rush.
Stephen Baker, vice president, industry analysis at NPD, added the following:
For the third consecutive year sales trends worsened in the later part of the holiday season. The hyped-up promotion of Black Friday, Cyber Monday and now Thanksgiving Day has proven remarkably effective in moving sales into the early part of the holiday season. Trends like online shopping and self-gifting have intensified the focus on the more event -driven early part of the holiday season.
Let’s get back to the underperforming MacBook from Apple Inc. (NASDAQ:AAPL). As noted above, the average sale price increased but at the same time overall sales decreased by six percent.