Apple Tablet Market Share: No matter if you are buying a tablet, smartphone, computer or some other device, it is safe to say you are hoping to be satisfied with the purchase now as well as into the future. For Apple Inc. (NASDAQ:AAPL), as far as tablets are concerned, the company seems to be doing everything right.
J.D. Power and Associates, well known for ranking owner satisfaction across multiple industries, has issued a release stating that Apple Inc. (NASDAQ:AAPL) has ranked highest in owner satisfaction with table devices for a second consecutive time.
As tablets continue to grow in popularity, it is safe to say that J.D. Power and Associates, along with other similar companies, are going to keep a close watch on the industry and how consumers are impacted by the many brands competing for market share.
What exactly does the study measure? Companies such as Apple Inc. (NASDAQ:AAPL) are measured for overall owner satisfaction among those who have owned their tablet for one year or less.
Here are the areas of satisfaction that are measured:
“Performance (26%); ease of operation (22%); styling and design (19%); features (17%); and cost (16%).”
As you can see, the study takes into account multiple details to ensure that the best possible results are shared with the public.
In addition to the overall survey, focused on finding which tablet makers best satisfy owners, there were several other key findings.
Image: Apple Inc. (NASDAQ:AAPL)
For example, J.D. Power and Associates found that tablet owners who also own a smartphone spend 36 percent more time browsing on their tablet. Is it the larger screen that draws them in?
Also, the study goes on to add that 27 percent of tablet owners say “they are likely to buy a new tablet within the next 12 months, compared with 37 percent in 2012.” This goes a long way in showing that consumers are happier with what they are buying the first time around.
Although we know Apple Inc. (NASDAQ:AAPL) was at the top of the list, this doesn’t mean that all its competitors are unworthy. In fact, the tablet market is becoming more and more crowded with each passing day.
Here is what the study had to say about Apple:
“For the second consecutive study, Apple ranks highest among manufacturers of tablets in overall owner satisfaction. Apple achieves a score of 836 and performs well in four factors: performance; ease of operation; styling and design; and features.”
Want to see how Apple’s competitors stack up?
Check out the table, courtesy of J.D. Power and Associates, on the following page: