Apple Inc. (NASDAQ:AAPL) has just won another convert to its ecosystem from Google Inc (NASDAQ:GOOGL). However, that won’t be newsworthy if it weren’t because it’s Guy Kawasaki, its former chief evangelist and a person who has tons of followers on every social media platform he has an account on.
The revelation was made by the marketing expert on Bloomberg Surveillance.
Kawasaki, who is now working for Canva and who used to work for Google Inc (NASDAQ:GOOGL) and was the former chief evangelist for Apple Inc. (NASDAQ:AAPL) way back in the day, has over 270,000 likes on Facebook, 1.44 million followers on Twitter, 1.47 million followers on LinkedIn and 6.76 million followers on Google+.
He said he recently switch from Google Inc (NASDAQ:GOOGL)’s Android platform to iOS and the iPhone literally hours after knowing of an advantage the Apple Inc. (NASDAQ:AAPL) ecosystem has.
“I’ll give you an example of ecosystem. Until two weeks ago, I was an Android phone user. And then I found out from a social media service that they have one particular application that is very powerful for their platform and without it you can’t post as efficiently – and I need to post very efficiently – so I switched phones. I literally switched phones a couple of hours after I heard that,” Kawasaki said.
Meanwhile, during the discussion with Tom Keene and the hosts of the show, Kawasaki also said that Tim Cook has successfully pulled of the transition from Steve Jobs at Apple Inc. (NASDAQ:AAPL). He also noted that the brand, though it wasn’t such during his time at the company, is now a luxury brand. He said that this transformation to a luxury brand came when all the “iDevices” were launched by the company.
He also said that he thinks there is very little switches being made from Google Inc (NASDAQ:GOOGL) and the iPhone maker and vice versa.
Apple Inc. (NASDAQ:AAPL) shareholders includes Matthew Hulsizer’s Peak6 Capital Management which owned 466,318 by the end of the third quarter. This stake was added to the firm’s portfolio just the third quarter of the year.
David Tepper’s Appaloosa Management LP is a shareholder of Google Inc (NASDAQ:GOOGL). It reported 637,067 shares in the company by the end of the third quarter.