Apple Inc. (AAPL), Google Inc (GOOG): A Winner in the Battle for the Living Room

Page 1 of 2

Industry giants like Apple Inc. (NASDAQ:AAPL), Google Inc (NASDAQ:GOOG) and Microsoft Corporation (NASDAQ:MSFT) are stepping up their efforts to win the living room war, an area that could have huge financial and strategic implications over the years to come. It´s still too soon to tell who the winner will be, but one thing is looking quite clear, though: Netflix, Inc. (NASDAQ:NFLX) seems to be in an outstandingly strong position to profit from the future of TV.

Microsoft Corporation (NASDAQ:MSFT) is having a hard time lately: sales of Windows 8 have been a disappointment since tablets have continued displacing PCs over the last few quarters, and the company is having serious troubles in mobile with lackluster demand for its Surface tablets.

Apple Inc. (NASDAQ:AAPL)But the company has always remained strong in gaming with its Xbox console, and it’s trying to leverage that strength to expand into computing and TV with the new Xbox One. The new console is intended to be an all-in-one entertainment solution combining games, music and online video with the ability to jump from one to another as simply as changing a TV channel.

We still need to see how the Xbox One resonates among consumers, but Microsoft has a product that sets it apart from the set top boxes built by competitors like Apple Inc. (NASDAQ:AAPL) and Google Inc (NASDAQ:GOOG). If the company succeeds in its attempt to make the new console a Trojan horse to conquer the living room, this could be a real game-changer for Microsoft.

Apple Inc. (NASDAQ:AAPL) knows it needs to do much better in TV if it wants to be at the same level it has achieved in smartphones and tablets, and the company is admittedly working on that area.

Tim Cook has said on several occasions that the company has “intense interest” in smart TVs, and a full-blown television set from Apple Inc. (NASDAQ:AAPL) has been rumored for a long time. The company has only taken modest steps, like improving its $100 TV box so far, but according to reports from The Wall Street Journal, Apple Inc. (NASDAQ:AAPL) is also collaborating with cable companies and TV networks for a new online TV service,
which may even include a premium option allowing users to skip ads.

Apple Inc. (NASDAQ:AAPL) is a famously secretive company, but one thing looks quite clear: the Cupertino giant is moving forward with its plans to revolutionize the TV.

Page 1 of 2
blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

10 Best States To Practice Medicine

The 10 Best States to Have a Business

The 12 Most Expensive Apple (AAPL) Apps in the Market

The 10 Richest Billionaires in the World

10 Biggest Kickstarter Failures

The 10 Best Places to Work At

The Top 10 of Google Inc (GOOGL)’s Most Expensive Acquisitions

13 Best Cities to Visit in South America

10 Most Expensive Works of Art of All Time

The 10 Richest Banks in the World

The 10 Best-Paying Jobs in America (2014)

7 Most Expensive Foods in the World

The World’s Top 10 Earning Authors

Five Wicked and Very Expensive Items (and Other “Stuff”) Sold on eBay

10 Biggest Celebrity Bankruptcies

The Top 10 Highest Paid CEOs in 2014

The 10 Most Expensive Real Estate Cities in America

10 Most Expensive States To Live In America

The 10 Best Airlines in the World

The 10 Best-Selling Cars in 2014

The 10 Best Industries to Invest In

The 10 Most Expensive States to Own a Car In

Top 10 Business Schools in US: 2014 Rankings

Top 20 Female Billionaires in 2014

6 Movies That You Should Watch to Better Understand The Cold War

Top 15 Best Paying Jobs for Women in 2014

Top 6 Things Rich People Do Differently Every Day

5 Retirement Mistakes To Avoid (and Einstein’s Famous Quote)

11 Smartest People in the World

6 Films About the Financial World You Need To Watch (While “The Wolf” is Not Around)

Warren Buffett and Billionaires Are Crazy About These 7 Stocks

The Top 10 States With Fastest Internet Speeds

10 Best Places to Visit in USA in August

Top 10 Cities to Visit Before You Die

Top 10 Genetically Modified Food In the US

15 Highest Grossing Movies Opening Weekend

5 Best Poker Books For Beginners

10 Strategies Hedge Funds Use to Make Huge Returns

Top 10 Fast Food Franchises to Buy

10 Best Places to Visit in Canada

Best Summer Jobs for Teachers

10 Youngest Hedge Fund Billionaires

Top 10 One Hit Wonders of the 90s

Fastest Growing Cities In America

Top 10 U.S. Cities for Freelancers

Top 9 Most Popular Free iPhone Apps

Top 10 Least Expensive Private Business Schools in the US

Top 15 Most Expensive Countries in the World – 2014

Top 6 Tax Scams and How to Protect Yourself

Top Businesses to Invest In

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!