Do you remember the good old day when Research In Motion Ltd (NASDAQ:BBRY) BlackBerry was top dog in the world of smartphones? Everybody in the business world wanted one of these devices. While this may seem like ages ago, it was only a few years back. Now, however, Apple Inc. (NASDAQ:AAPL) and its iPhone appear to be the smartphone of choice for business users (this may be one reason why).
While this is good news for Cupertino, BlackBerry has to be a bit worried about its comeback bit. Although BlackBerry and its new operating system are able to attract those outside of a corporate environment, this is still the company’s bread and butter.
Apple Inc. (NASDAQ:AAPL) chief financial officer Peter Oppenheimer recently discussed his company’s position in the enterprise market, nothing that it is moving forward in a hurry.
During the company’s quarterly earnings call, here is what Oppenheimer had to say:
“iPhone continues to be the smartphone of choice for business. Given the security and stability of iOS, enterprise and government customers around the world continue to deploy iPhone on their networks in ways that go far beyond personal productivity.”
Just because Oppenheimer says it doesn’t mean it is true. That being said, more and more corporations, along with government agencies, are giving Apple a chance while leaving Research In Motion Ltd (NASDAQ:BBRY) out in the cold.
The Apple Inc. (NASDAQ:AAPL) exec went on to interject a short list of companies that have turned to Cupertino:
“Companies have built tens of thousands of custom apps to improve every aspect of their business. Global companies including American Airlines, Cisco, General Electric, Roche and SAP have deployed more than 25,000 iPhones each across their organizations.”
What does this mean for Research In Motion Ltd (NASDAQ:BBRY) BlackBerry? In short, the company needs to find a way to slow Apple’s progress and prove once again that its devices and operating system can get the job done.
BlackBerry is not completely out of mind at this point, but the company is definitely in a distant third behind iOS and Android.
When it comes to business use, the Apple Inc. (NASDAQ:AAPL) iPhone is picking up steam while Research In Motion Ltd (NASDAQ:BBRY) BlackBerry continues to flounder. Who knows what the future holds, but it is safe to say both companies are going to look to solidify their position in this segment.