Apple Inc. (AAPL), Corning Incorporated (GLW), AT&T Inc. (T): Can Tim Cook Beguile Consumers the Way Steve Jobs Did?

Page 2 of 2

So this is the budget phone without a discount. The marketing message in this ad is pretty clear: Look, plastic is fun again! Please ignore everything we told you about premium materials since the iPhone 4!

Yeah, that’s Steve Jobs’ old reality distortion field again. I guess he didn’t leave a manual behind, because this is a botched attempt to run it. The iPhone 5c still looks like a solution looking for a problem, missing both the lucrative high-end market and the high-volume budget end.

We all know what comes next in mobile mispricing debacles. Look for Verizon Communications Inc. (NYSE:VZ) and AT&T Inc. (NYSE:T) to drop their contract prices on the iPhone 5c before the holiday season arrives, maybe even backed by Apple charging them a little bit less.

The article Can Tim Cook Beguile Consumers the Way Steve Jobs Did? originally appeared on Fool.com.

Fool contributor Anders Bylund holds no position in any company mentioned. Check out Anders’ bio and holdings or follow him on Twitter and Google+. The Motley Fool recommends Apple and Corning. The Motley Fool owns shares of Apple and Corning. 

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Page 2 of 2