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Tim Cook Apple Bio: Apple CEO Tim Cook – Comfortable With His Position

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Tim Cook holding chartTim Cook Apple Bio: TIME has announced its 2012 Person of the Year. While president Barack Obama came out on top, Apple Inc. (NASDAQ:AAPL) CEO Tim Cook was named runner-up. Many people may not realize the impact that Cook has had on the tech giant since the passing of Steve Jobs.

Looking back on 2012, there is no denying that Apple Inc. (NASDAQ:AAPL) has had its shares of ups and downs. On the downside, the company’s stock has been all over the board. On the other side of things, the iPad mini was brought to the public along with the iPhone 5.

During Cook’s first year as CEO, it is safe to say that the company saw more good times than bad.

Above all else, it is important to remember one thing: Cook has big shoes to fill. Since being appointed CEO in August 2011, he has been repeatedly compared to Jobs.

TIME took an in-depth look at Tim Cook in this article. Here is the opening:

Tim Cook has the decidedly nontrivial distinction of being the first CEO of Apple since the very first to come to power without blood on his hands. For most of its history, Apple has had a succession problem: it had no internal mechanism for transferring power from one CEO to the next without descending into civil war in between. “Each time,” Cook says, “the way that the CEO was named was when somebody got fired and a new one came in.”

As you can see, Cook was a “new breed” of CEO – at least as far as Apple Inc. (NASDAQ:AAPL) was concerned.

While Jobs wanted Cook to be his own man, his own CEO, there are some traits that the two innovators share:

Cook does have a few things in common with Jobs. He’s a workaholic, and not of the recovering kind. He wakes up at 3:45 every morning (“Yes, every morning”), does e-mail for an hour, stealing a march on those lazy East Coasters three time zones ahead of him, then goes to the gym, then Starbucks (for more e-mail), then work. “The thing about it is, when you love what you do, you don’t really think of it as work. It’s what you do. And that’s the good fortune of where I find myself.”

All of these comparisons are quite interesting, especially since investors will be keeping a close eye on Cook’s every move. While some people will never give him credit, the numbers don’t lie. Here is a breakdown from TIME:

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