Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

Apple Inc. (AAPL) and Samsung Fortify Their Strongholds

The smartphone market continues to be increasingly dominated by Apple Inc. (NASDAQ:AAPL) and Samsung, who are viciously battling to hold down their forts while grabbing share from each other. Kantar Worldpanel ComTech has released its most recent estimates for the three months ending in May, and each company is playing strong defense.

Apple Inc. (NASDAQ:AAPL)

Samsung now has over half of the European market, which has helped drive Google Inc (NASDAQ:GOOG) Android’s platform market share up to 70.4%. Android posted the biggest gain of all operating systems within the five biggest European markets, or EU5. Apple Inc. (NASDAQ:AAPL)’s market share in Europe slipped to 17.8%.

Apple has long enjoyed a strong user base in the U.S., much like other developed economies that utilize the subsidy model. Apple Inc. (NASDAQ:AAPL) grabbed 41.9% of the market during the three months, its biggest slice of all the countries measured. The news comes after data that 57% of all smartphones activated on the top three domestic carriers in the first quarter were iPhones.

Kantar cites the addition of T MOBILE US INC (NYSE:TMUS) as an iPhone carrier in helping Apple Inc. (NASDAQ:AAPL) grow its domestic presence. The No. 4 carrier launched the iPhone in mid-April, meaning it was on sale for about half of the time frame in question. Kantar’s data shows that 28% of T-Mobile customers are planning to by an iPhone for their next upgrade. T-Mobile’s subscriber base may be smaller than its three larger rivals, but the pent-up demand from its customers are an incremental positive for Apple.

Corroborating data from IDC, Microsoft Corporation (NASDAQ:MSFT) has overtaken Research In Motion Ltd (NASDAQ:BBRY) as the No. 3 platform in numerous geographical segments. That includes the U.S., Europe, and Australia. Windows Phone’s European market share of 6.8% is now well above BlackBerry’s estimated 2.5%. Kantar estimates that BlackBerry’s U.S. position has declined to just 0.7%, while Windows Phone now grabs 4.6% of the market.

The switch comes as no surprise considering Research In Motion Ltd (NASDAQ:BBRY)’s disappointing smartphone volumes and Nokia Corporation (ADR) (NYSE:NOK)‘s rising Lumia shipments. Nokia is also helping Microsoft gain in the Mexican market with entry-level Windows Phones, although BlackBerry still has a firm lead over Microsoft south of the border.

The article Apple and Samsung Fortify Their Strongholds originally appeared on

Fool contributor Evan Niu, CFA, owns shares of Apple. The Motley Fool recommends Apple and Google. The Motley Fool owns shares of Apple, Google, and Microsoft.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!