Amazon.com, Inc. (NASDAQ:AMZN) made a splash on April 1st by its announcement of Dash buttons, a program some mistook for an April Fools’ Day joke understandably because it had just the right amount of quirkiness to it.
However, The Wall Street Journal is telling people that this program is no joke. In fact, it is an important first step for Amazon.com, Inc. (NASDAQ:AMZN)’s goal of automating shopping via what is called the Internet of Things. The Internet of Things is a network of web-connected devices that are not your typical networked devices such as computers, tablets or phones. Think washing machines, refrigerators, toasters, thermostats, light switches, and yes, these Dash buttons.
For those who do not have a comprehensive understanding yet as to how these Dash buttons work, The Wall Street Journal explains the program clearly. Amazon.com, Inc. (NASDAQ:AMZN), in a limited trial, is giving some Prime subscribers the option of getting buttons which they can place all around their homes.
These buttons are not branded with Amazon.com, Inc. (NASDAQ:AMZN) logos and will be given to participating Prime subscribers at no cost. The Dash buttons are branded with specific product markings – say for detergents, shaving creams, lotions, food items, and other household products – and these products can be ordered from the electronic commerce giant with just the push of a button.
After a Dash button is pushed, the quantity set by the user for the product for each push via the Amazon app is delivered to that user’s door. Users have the option to cancel an order via a confirmation on their smartphone up to 30 minutes after the button is pushed. For instances such as when a kid pushes a Dash button repeatedly, the button will also just order once aside from the user having the option to cancel the order.
The Wall Street Journal quotes Amazon spokeswoman Kinley Pearsall saying buttons may be a silly idea, but the company does not intend too many buttons placed all around a user’s home. They make sense for items regularly bought in set amounts, the publication quotes Pearsall adding.
Ken Fisher’s Fisher Asset Management owned about 2.42 million Amazon.com, Inc. (NASDAQ:AMZN) shares by the end of December.
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